You Need a Privacy Policy for Google AdSense

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Google Adsense is a program is run by Google. The program allows the publishers around the Google network of content sites to offer automatic text, video, images, advertisements to name a few. All of this is directly targetted towards the site content and the audience.

What is Privacy Policy?

A Privacy Policy is a legal document which informs your users of the type of information you collect, why you collect it, how and where you store it and how you keep it secure. It also informs them of their rights and how to opt out of having their data collected, including opting out of cookies.

There are some International Laws that need to be complied with also, the major ones are GDPR, CalOPPA, and CCPA.

Understanding a Privacy Policy

A Privacy Policy is a legally required document virtually every website owner needs to carefully construct and conspicuously post on their website.

State, federal and international laws of varying scope and enforcement strength make it advantageous to comply with privacy regulations. Knowing where your website visitors live and how their personal information is being collected and managed by you and third party vendors is critical to creating a sound policy.

A Privacy Policy informs your website visitors of what information you are collecting and how you are using it. It also advises them of their rights to limit that information collection, opt out or even review information you have collected about them.

Additionally, your Privacy Policy must adhere to the privacy laws of where your website visitors live. Where your business or website is located is unimportant.

Certain jurisdictions impose particularly strict privacy laws. The EU and California are among the most stringent. By complying with the laws there, you will go a long way toward ensuring your Privacy Policy meets applicable laws and the Google AdSense Online Terms of Service.

Privacy Laws Affecting Your Website

Two laws more than all others influence your privacy protection obligations and, thus, your Privacy Policy. These are the EU’s General Data Protection Regulation, also called (GDPR), and in California, the California Online Privacy Protection Act (CalOPPA).

Let’s take a brief look at each of these regulations so you understand the connection to the law and to obligations in meeting the Google AdSense Online Terms of Service.

General Data Protection Regulation (GDPR)

The GDPR is possibly the most stringent set of privacy protection laws in the world. Governing all 28 member states, the GDPR was created to protect the privacy rights of EU citizens.

The GDPR applies to all websites attracting EU citizens, whether or not the website is located in the EU.

GDPR defines activities subject to its rules as:

1. Offering goods or services to EU citizens, whether or not an online payment is required, or

2. Monitoring website behavior and online activities of EU citizens.

Interestingly, certain activities on your website, such as displaying Google ads, are exempt from the GDPR if the ads are presented generally to a global audience versus specifically to an individual user. However, the data you collect and share with Google AdSense is affected under rules pertaining to third-party information sharing.

Interestingly, certain activities on your website, such as displaying Google ads, are exempt from the GDPR if the ads are presented generally to a global audience versus specifically to an individual user. However, the data you collect and share with Google AdSense is affected under rules pertaining to third-party information sharing.

What Does the GDPR Cover?

The GDPR protects a long list of personally identifiable consumer data and grants considerable rights to EU citizens in controlling how their data may be collected and managed.

It’s important to understand the comprehensive list of data protected by the GDPR, as well as have a comprehensive list of the data you are collecting. The GDPR requires you to fully disclose all data you are currently collecting, data you might collect in the future, and the ways in which you use the data.

The GDPR also imposes rules pertaining to consumer rights for granting consent to collect their data, revoking consent, requesting copies of their data, or directing you to transfer or delete the data.

How your website handles all of these provisions must be thoroughly detailed in your Privacy Policy.

Google AdSense requires you to follow all privacy laws, including the GDPR. If you use AdSense, you are collecting personal data from your website users and must update your Privacy Policy to comply with the GDPR requirements.

Specifically, when using Google services, you agree to comply with Google’s EU User Consent Policy.

The GDPR also imposes handling and disclosure requirements for website cookies. Under the law, you are required to advise your website visitors of your Cookies Policy, and also to give them easy access to simple instructions for changing their cookies preferences.

The cookies rule was designed to benefit consumers by educating them about how their information might be collected online, and their rights for controlling that.

A Cookies Policy is a separate agreement from a Privacy Policy, and both must be displayed on your website if you attract site visitors from the EU.

Your Cookies Policy must identify your specific reasons for using cookies to collect personal information from your website visitors. It also must identify all third parties collecting information from your website users via cookies.

AdSense uses cookies to perform its advertising and targeting services. Because of this, you are required to include a clause relating to cookies within your Privacy Policy. You might also consider posting separate links to each, ensuring compliance with all applicable laws.

California Online Privacy Protection Act (CalOPPA)

In the United States, no privacy law is more comprehensive or restrictive than CalOPPA. Enacted in 2003, CalOPPA was the first state privacy law in the United States.

If your website attracts visitors from the state of California, regardless of where your website is headquartered, you are subject to the rules and regulations imposed by CalOPPA.

In many ways, CalOPPA is similar to the GDPR in terms of the types of data it protects and its mission to improve both the protection of private consumer data and also the public’s understanding of their privacy rights. Basically, if you meet GDPR requirements, you’ll likely be satisfying CalOPPA requirements as well.

One of CalOPPA’s requirements is for you to have an informative, easy-to-understand Privacy Policy in place.

Essential Elements in a Privacy Policy for Google AdSense

The exact contents of your privacy policy could vary depending on the nature of your website and the data that you collect.

However, Google does provide some guidance to website owners when it comes to what should be included in their privacy policies, all the while reminding them that applicable laws vary from one country to the other.

my privacy policy


Your privacy policy should set out which types of cookies you use, including third-party cookies, the reasons why you are using them, and how your users can opt-out of cookie collection.

If you are allowing Google to serve ads from third-party vendors or ad networks that place cookies on your website you will need to notify your users and name those third-party vendors as well as links to their websites where your users can manage cookies.

At a minimum, you should direct your users to the internetcookies.com website for information on how to manage cookies.

If you have a separate cookie policy that addresses all of the above, you could include it in your privacy policy or link to it directly – as long as both policies are easily accessible and clear, and understandable to your users, which is necessary in order to comply with article 12 of the GDPR.

We know how complicated this can seem, which is why we have created a privacy policy generator that provides you with a policy that meets Google AdSense’s requirements (as well as many other services) and uses the strictest guidelines to provide you with global coverage.

Google AdSense Publishers Need a Privacy Policy

Google AdSense provides clear terms on which it will allow a publisher to participate in its program. When you sign up as a publisher, you agree to Google’s AdSense Online Terms of Service. Here’s part of what you’re agreeing to:

A Privacy Policy is Required By Law

To make the most out of Google AdSense, you’ll want as many people as possible to visit your website and click on your ads. Even if you’re operating in a country or state that doesn’t have strict privacy laws (and there are increasingly few), you’re still going to have to abide by the rules of the places from which your users are visiting your website.

Cookies and Privacy Law

Google AdSense uses cookies to help it display ads that are relevant to your website’s visitors. Because of the information that these particular cookies provide about your visitors, they constitute personal data.

Google requires its users to be transparent about how their websites use cookies. This requirement includes displaying a Privacy Policy.

How to Create Your Privacy Policy

Creating your Privacy Policy is easy with our Privacy Policy Generator. Our Professional Privacy Policy will cover you for not only Google Adsense but includes a comprehensive cookie policy. Your policy will be compliant with international policy laws like GDPR, CalOPPA, CCPA and COPPA. With 100+ options available it’s easily customizable to suit your website needs.

Now just follow these few easy steps:

1. Click on “Start creating your Privacy Policy” on our website.

2. Select the platforms where your Privacy Policy will be used and go to the next step.

privacy policy platform

3. Add information about your business: your website and/or app.

privacy policy information

4. Select the country.

privacy policy country

5. Answer the questions from our wizard relating to what type of information you collect from your users.

privacy policy quetions

6. Enter your email address where you’d like your Privacy Policy sent and click “Generate”.

privacy policy email adress

And you’re done! Now you can copy or link to your hosted Privacy Policy.

What Happens if You Apply to or Use AdSense Without a Privacy Policy?

Google actively monitors websites that use AdSense from a user’s perspective to ensure that they remain compliant with their Program Policies, which includes the EU User Content Policy, when applicable.

If you are found to be non-compliant and thus violating their terms of service, Google can disable or suspend your account by not serving ads to your website – effectively removing a source of passive income for your business and potentially preventing you from further participating in Google’s AdSense program.

Many other Google services require a valid privacy policy, including Google Analytics and Google Maps – with users located all over the globe, ensuring that you have a legally compliant and easy-to-understand policy in place is primordial.

And wanting to comply with Google’s terms of use is not the only reason why you should have a privacy policy on your website.

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