What Is The Difference Between Outbrain​ ​vs​ ​AdSense​?

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Google Adsense is a program is run by Google. The program allows the publishers around the Google network of content sites to offer automatic text, video, images, advertisements to name a few. All of this is directly targetted towards the site content and the audience.

In this article, we’ll do a comparative study of two ad networks – Outbrain vs AdSense on the basis of their CPM rates, payments and income statement . this may assist you to work out the better option.

Outbrain vs AdSense : Minimum Traffic Requirement

Outbrain prefers to partner with reliable publishers and agencies who are hooked in to creating a superb user experience through clear content and transparent reading experience. you would like to possess around 10 million page views per month to be a partner. a substantial a part of the traffic must be from USA. Thus, it’s more suitable for premium publishers. there’s no language requirement to get an approval.

In order to partner with AdSense, you don’t need to achieve a minimum requirement for traffic. But frequent substantial content associated with advertisements do got to be posted on your website.

Outbrain vs AdSense : Revenue Share Percentage

Outbrain shares 50% of the revenue with the publishers keeping the remainder with itself for the services provided. it’s a industry competitive revenue share.

If AdSense is employed to display advertisements for content, the publishers receive 68% of the revenue recognized by Google. If it’s used for search then the revenue received is 51%. the remainder of the share goes to Google. The share percentages are kept consistent, regardless of the geographic locations. It doesn’t get averaged between publishers.

Outbrain vs AdSense : Ad Quality

In the Outbrain network, the advertisements shown are approved by the editorial team. Therefore they’re of top quality and provides a way cleaner experience.

Google AdSense reaches across the world and therefore it monetizes the ad revenue using high quality advertisements.

Outbrain vs AdSense : Publisher List

Outbrain has partnered with tons of international premium publishers like Guardian, Le Figaro, Le Monde, Washington Post, Men’s Health and Runner’s World. they need also worked with Indian media houses like Network18 group and ScoopWhoop.

AdSense has partnership with global publishers like eBay, Mashable, HubPages and, Virool, Inc among others.

Outbrain vs AdSense : CPM and RPM Rates

The cost per click for Outbrain is within the range of 15 to 30 cents while click rates is within the range of 0.50% to 0.75%. This translates into a RPM rate of 37 cents to USD 1.12 per thousand page views. Thus, your website must have a considerable audience so as to get meaningful revenue.

cpm rate

Google AdSense has a much higher CPM rate. it’s within the range of USD 1 to three . For broad niches, the typical RPM is about USD 5 to 10. For competitive niches with higher CPC, it’s about USD 100.

Outbrain vs AdSense : Payments and Earnings Reports

Outbrain pays the publishers on a monthly basis. You’ll start earning as soon as you cross your threshold mark. The marks are set individually counting on the situation and website. Outbrain claims that achieving a CTR of 4-10% is possible if one follows all of their UI best practices.

AdSense also follows a monthly payment cycle. The earnings get collected over the course of a month. At the start of the subsequent month, it’s finalized and posted to the balance. The minimum payout threshold for AdSense is USD 10. There are various payment options available which include transfer through check, EFT, Western Union, and Rapida.

Compare Google AdSense vs Outbrain customers by industry

Comparing Google AdSense and Outbrain customers by industry, we can see that Google AdSense has more customers from the Marketing Social Media and Digital Marketing industries, while Outbrain has more customers in Marketing Social Media and Digital Marketing industries.

outbrain vs adsense


In this era of digitization, native ad networks play an important role in marketing. Publishers and companies want the simplest that’s offered. during this discussion of Outbrain vs AdSense, we’ve seen that Outbrain is more aligned towards brands. They only share revenue with publishers who are generating a minimum of 10 million US monthly page views on their articles. that prime minimum will immediately filter many smaller publishers who could also be interested in using their service. If your website doesn’t meet the traffic conditions, then AdSense is additionally a reasonably good alternative with its high revenue rates.

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