What Is the Difference Between AdMob and AdSense?

On This Page,You can easily know about A comparison of Google AdSense and Google Ad Manager.

Google Adsense is a program is run by Google. The program allows the publishers around the Google network of content sites to offer automatic text, video, images, advertisements to name a few. All of this is directly targetted towards the site content and the audience.

What Is AdSense?

AdSense is the program that they run which that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience.

What Is AdMob?

AdMob is a Google-owned ad network that allows developers and publishers to monetize their mobile apps with relevant ads from a huge inventory of advertisers. Developers simply need to sign up for a free account and install the SDK into their app. Revenue is usually earned on a CPC basis, though there is also some CPM advertising available.

How AdMob Works?

Ads are created and paid for by advertisers who want to promote their products or services to app users. Once you create space for ads in your app, AdMob works with advertisers who pay to show ads that are relevant to your users.

The Google ad network

As one of the largest global ad networks, AdMob works with millions of advertisers who compete for ad space in your app, from the largest global brands to the hottest new direct-to-consumer start-ups. That means more demand, more relevant ads for your users, and more revenue for you.

Ad mediation

Cast a wider net by expanding advertiser demand to third-party networks. AdMob does the heavy lifting to make sure you’re showing ads from the highest-paying networks – and earning the highest cost per thousand impressions (CPM).

Hybrid revenue models

Combine your in-app advertising with other revenue sources, such as in-app purchases (IAP), to create a balanced and sustainable source of income.

The AdMob advantage

AdMob helps maximize revenue with more advertiser demand that helps drive high CPMs and fill rates globally. As a proven platform, our goal is not only to empower you to build sustainable revenue streams, but also to make your job easier with simple, yet powerful tools.

Here’s how we help developers grow their business.

Maximize lasting revenue with industry-leading monetization tech:

  • Mediation: AdMob’s mediation platform helps developers set up, manage, and optimize multiple mobile ad networks. Working with multiple advertising sources creates competition for your ad inventory, which helps you earn more.
  • Open Bidding: By calling all participating ad networks simultaneously, your ad sources can bid for each ad spot in real time, ensuring that you always earn the highest CPM for every impression.

Engage your users: Innovative ad formats like rewarded and native ads help balance user experience with monetization to keep users happy and engaged.

Automate tasks: Use our automated tools to take care of the daily tasks – and free up your time to focus on building the best apps.

Protect your brand: Strong advertising policies, publisher controls, and comprehensive ad reviews help you control the types of ads you display on your app to keep your brand safe.

Get smarter insights: By offering seamless integration with Google Analytics for Firebase, AdMob offers smarter analytics and reporting features so you can better understand how users interact with ads and optimize their lifetime value.

Google AdSense vs Google AdMob: What are the differences?

Google AdSense: A program that allows bloggers and website owners to make money by displaying Google ads. It is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience; Google AdMob: *Monetize and promote your app *. It makes earning revenue easy with in-app ads, actionable insights, and powerful, easy-to-use tools that grow your app business. Wherever you are, whatever your app can do, it can help you grow lasting revenue.

Google AdSense and Google AdMob can be primarily classified as “Advertising” tools.

Some of the features offered by Google AdSense are:

  • Earn money from your site
  • Optimize the size of your ad units to automatically fit desktop or mobile, meaning there’s more chance they’ll be seen and clicked
  • Add one piece of code to your site and Google will automatically show ads tailored to your site’s layout, saving you time making changes to ad code

On the other hand, Google AdMob provides the following key features:

  • Automated tools
  • High-performing ad formats
  • Smarter tech, more revenue

AdSense vs AdMob : Minimum Traffic Requirement

There is no minimum traffic requirement for becoming an AdSense publisher. The only condition is that substantial content related to advertisements has to be frequently posted on your website.

Since AdMob is also owned by Google, it has no minimum traffic requirement. It does not impose any language requirement either. But to become a publisher in this network, you need to have a prior approved AdSense account.

AdSense vs AdMob: Revenue Share Percentage

If AdSense is used to display content advertisements, the publishers get 68% of the revenue. If it is used for search, the revenue shared with the publishers is 51%. The rest of the share is kept by Google in connection with the service provided. The percentages do not change with demographics.

AdMob has a high revenue sharing ratio of 60:40. 60% of the generated revenue is shared with the publisher and the rest 40% remains with Google.

AdSense vs AdMob : Ad Quality

Ad Quality

Google reaches the entire globe and thus has a huge network. It only displays high-quality advertisements. It showcases display as well as banner ads on a CPC offer.

AdMob, also being a Google product, has a global reachability and displays high-quality advertisements. It displays mobile app monetization advertisements on CPC and CPM offer. It supports cross-platform monetization (Android, iOS, and Windows). Publishers have the ability to customize your text ad units with specific colors and fonts in order to maximize visibility and click rates.

AdSense vs AdMob: Publisher List

AdSense is used by a large number of companies all throughout the globe. The top ones using its services are Mashable, HubPages, eBay, and Times Network among others.

The platform is used by top app developers around the world like Etermax, Cheetah Mobile, Backflip Studios and Fingersoft.

AdSense vs AdMob : CPM and RPM Rates

cpm rate

The CPM rates for Google AdSense is quite high. It can be anywhere in the range of USD 1 to 3. The average RPM is about USD 5 to 10 for broad niches and up to USD 100 for competitive niches with high CPC.

cpm and rpm rates


Monetizing a mobile app is difficult because, without proper followership, CPC and CTR tend to be low. AdMob provides lower rates of CPM compared to AdSense. The average RPM on Android platform lies in between 15 cents to USD 1.50 while on iOS, it is between 20 cents to USD 2. They have very good fill rates and has competitive eCPMs. Ad units which are placed on natural breakpoints are known as interstitial ad units. These units have an RPM rate of USD 2 to 4 for Android platform and USD 3 to 5 for iOS platform. Banner or native ad unit gets placed at the bottom. These have an RPM of 15 cents to USD 1.5 for Android traffic and 20 cents to USD 2 for iOS traffic.

AdSense vs AdMob : Payments and Earnings Report

AdSense also has a monthly payment cycle. The estimated earnings are accrued over the course of a month and then at the beginning of the following month the earnings are finalized and posted to the balance. The minimum payout threshold for AdSense is USD 10. There are various payment options available which include transfer through check, EFT, Western Union, and Rapida.
AdMob also follows the monthly payment cycle. The minimum payout threshold is USD 20. It supports payment through a number of portals which include ACH, PayPal, and Wire Transfer.

Verdict

AdMob is one of the largest and most popular tools for monetizing mobile apps. It can be used by both basic and advanced app publishers. For more advanced app makers who want to maximize their mobile earnings, AdMob also includes a tool called “AdMob Mediation” that facilitates ongoing optimization. This feature allows users to display ads from multiple sources, including the AdMob network and other mobile ad networks. From this discussion of AdSense vs AdMob, it can be safely said that it is a good monetization solution for app-based platforms. We suggest AdMob as an alternative to publishers who have huge volume of traffic but are not been able to monetize their traffic due to regional language issues which are not supported by AdSense.

What are some alternatives to Google AdMob and Google AdSense?

Facebook Ads:
It is targeted to users based on their location, demographic, and profile information. Many of these options are only available
Google Ads:
An online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web. It also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits.
Quantcast:
It is a digital marketing company that provides free audience demographics measurement and delivers real-time advertising.
Outbrain:
It is a native advertising company. It uses targeted advertising to recommend articles, slideshows, blog posts, photos or videos to a reader.
Twitter Ads:
You can create engagement, measure results, and attract new followers or website visitors, with no minimum spend. You can grow your influence steadily without ever having to manage a campaign.

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