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A pageview (or pageview hit, page tracking hit) is an instance of a page being loaded (or reloaded) in a browser. Pageviews is a metric defined as the total number of pages viewed.
What Are Pageviews?
Google defines a pageview as “an instance of a page being loaded (or reloaded) during a browser”. whenever someone starts a session by opening and viewing a page on your website (regardless of whether they’re loading or reloading it) you get one pageview.
What are pageviews in Google Analytics?
Google Analytics features a very useful feature, which explains what a particular metric or dimension is once you hover over the interrogation point icon. consistent with Google Analytics, the definition of pageviews is:
- Pageviews is that the total number of pages viewed. Repeated views of one page are counted.
According to the Google Analytics support from Google, a page view is:
- An instance of a page being loaded (or reloaded) by a browser. Page view may be a metric defined because the total number of pages displayed.
Now suppose you’ve got a page on your site about your main product: page views will show the amount of times that page is viewed during a given period. The “pageviews” metric itself says nothing about what percentage visitors viewed the page or what percentage times the page was viewed per session. It’s just the entire number of views per page. this suggests that a visitor are often responsible for many views which a page are often viewed multiple times per session.
Pageviews vs. Unique Pageviews
Unique pageviews show how many views are from separate users. This makes them a better measure of how many different people discovered your pages and were ready to access them.
Because unique pageviews are tracked by client IDs and are therefore supported individual users, their number will always be less than that of your total pageviews.
They’re also arguably a far better indication of your site performance because they supply more specific data. Google Analytics allows you to look at your pageviews and unique pageviews side by side, supplying you with an immediate point of comparison between them.
How to Get More Pageviews
Ensuring people see your pages is important — so how are you able to increase your pageviews? Three good steps are:
- make sure the quality of your content
- Optimize your layout
- concentrate to your bounce rate
Using headers and sidebars to ease navigation and ensuring that posts and pages are internally linked will allow users to find content almost like pages they already liked, thus increasing your pageviews.
Meanwhile, keeping an eye on your bounce rate per page informs you on how well your users are engaging with your content and what might need improving.
As we noted in our previous piece on bounce rates, 41% to 55% is a mean bounce rate, but ideally you ought to aim for a rate of around 26% to 40%.
If you’ve checked your bounce rate through our Traffic Analytics tool or Google Analytics and located that it’s too high, there are some things you can do to reduce it. These include:
1. Ensuring that you’re delivering the content that users expect by optimizing your meta titles and descriptions.
2. Making your pages easy to read by utilizing spacing, color and font.
3. Optimizing for mobile, as mobile searches increase in popularity.
Pageviews in combination with other metrics
Pageviews can give a sign of how popular a post or page is. But having a high number of views for a post doesn’t necessarily mean it’s popular. Is it an honest thing that you simply have tons of views per visit? Does it mean that folks wish to read tons of pages on your site? Or does it mean that they can’t find what they’re looking for? an honest data analyst is critical of his or her data in the least times. one metric doesn’t tell you a lot; it’s the context that gives the knowledge you’ll use.
Speaking of context, you might think: “Why don’t I see ‘sessions’, ‘pageviews’ and ‘users’ in one grid table in Google Analytics?” There’s a reason why Google Analytics doesn’t allow you to see pageviews together with sessions and users by default. which has everything to try to to with the way Google Analytics collects its data. The Google Analytics data is organized supported scopes. you’ll see these four different scopes if you would like to feature a Custom Dimension:
Lunametrics wrote a blog post on understanding scope in Google Analytics, which explains why you can’t combine metrics from different scopes. In short, they say: never combine hit- and session-level metrics. So if you create a custom report that shows views and sessions per page, then you get a report that doesn’t make any sense. Because sessions have hits, but hits don’t have sessions.
Adding context to pageviews
So if you can’t combine user and session metrics to pageviews, what are you able to do to feature more context to the present metric?
First of all, you’ll check out the amount of unique pageviews compared to pageviews. according to the question mark in Google Analytics:
Unique Pageviews is that the number of sessions during which the required page was viewed a minimum of once. a singular pageview is counted for every page URL + page Title combination.
I think this definition needs some more explanation. Let’s say a visitor visits a page a few Basic SEO course, then reads a basic SEO article then visits the page about Basic SEO course again. During this session, the essential SEO course page is viewed twice . These two pageviews during this single session are going to be added to the entire number of pageviews for that page. But just one unique pageview are going to be added to the entire number of unique pageviews for that page during one session.
In fact, if you would like to ascertain the amount of sessions for a page, the simplest way is to seem at the unique pageviews metric. And if you divide the amount of pageviews by the amount of unique pageviews, you get the typical number of times a specific page was viewed per session. It’s an honest idea to see the pages that the amount of pageviews differs tons from the amount of unique pageviews. this suggests that visitors viewed this page a few of times during one session. which will indicate that the page is confusing people. But there are other explanations for this also . Our knowledge domain articles, as an example , have tons of views compared to the amount of unique views. People ask those articles a few of times during one session to follow the steps listed in these articles.
You can also check out the amount of pageviews per visit and make a segment. That allows you to compare groups of users and see where they differ from one another . as an example , visits with quite three views against visits with but three views.
Are these two groups coming from different sources? Do they read different articles? Do they buy things or not? Comparing groups will assist you understand your audience better.