Types and Formats of Google AdSense Ads

On This Page,You can easily know about Types and Formats of Google AdSense Ads.

An ad unit is one or more Google ads displayed as a result of one piece of the AdSense ad code. You can create, customize and manage ad units on the Ads page in your AdSense account. Ad units give you control over where ads appear, and our native ad units offer lots of flexibility in terms of customization.

Types of AdSense Ads

Google AdSense is not limited to just video or image ads. There is a long list of ad types that you can choose and allow Google to run on your website.

AdSense offers ads in the following types:

  • Display ads
  • Text ads
  • Link unit ads
  • In-feed ads
  • Feed ads
  • In-article ads
  • Matched content ads
  • Video ads
  • Games ads
  • Mobile ads

Each category of ads will have more varieties with different dimensions. Google retired some of the types and you need additional approval for some ad types. Let us discuss this in detail.

1. Display Ads

Earlier display ads are a typical image banner ads available in various dimensions from the full page leaderboard (728×90) size to a small button (125×125) size. On 17 June 2019 onwards, Google made changes in the display ad types to combine text and image formats under single “Display Ads” type. These ads include simple text, rich media ads showing image, Flash or video ads.

A great all-rounder, these ads work well anywhere. Display ads are responsive by default, which means they automatically adapt their size to fit your page layout and your users’ devices. they can be customized to show fixed ad sizes. They’re also compatible with AMP pages.

2. Text Ads

Text Ads are same as display ads with the different that these ads will show text advertisements instead of rich media content. Typically a good skyscraper (160×600) size ad will be a set of 3 to 4 ads showing each ad in a single unit. If you do not prefer image and rich media content ads then text ads is a good alternative as they can show 3 to 4 ads in a single unit.

As mentioned, Google retired text ad types and combined it with the display ads. However, you’ll still create a text only ad types using the in-feed ads.These ads are in the form of simple texts with a title and a brief description along with a link (in green) leading to the advertised website. Such ads can either run on your website or be featured in the Google SERPs.

3. Link Ad Units

Link units are text ads available in vertical as well horizontal form. An vertical link unit (120×90 or 200×90) consists of three links together and a horizontal unit (728×15) consists of 3 to 4 unites together in a single ad units.

Link Ad units


These type of advertisements are dependent on the content of a page. Unlike other ad formats, these don’t lead to the advertiser but to a different page that contains other Google Ads related to the topic.

4. In-feed Native Ads

Earlier Google offered feed ads for displaying on RSS and blog feed content. Now, you’ll see this as in-feed native ads in your AdSense account. These ads will blend nicely in-between your feed to have a feel content feel. However, displaying these ads may have developmental skill as it isn’t possible to easily paste the code in the feed loop. Generally, server side scripting like PHP is used in the feed to create looping like blog index or category index pages.

Therefore, you’ll need to have a PHP code to insert the in-feed native ad code on your blog or category index. Native ads that flow naturally inside a feed (for example, a list of articles or products) offering a great user experience.

5. AdSense Feed Ads

Earlier AdSense allows you to display ads in your blog feed for displaying between blog posts as per your settings. Note when the user subscribes for your feed AdSense ads will be sent in the feed which will be delivered in user’s mail box. so the subscriber of your feed should be seeing Google AdSense ads in the mail box. this is an exception to standard AdSense policies which prevents sending ads in an email. Google Retired AdSense for Feeds with effective from 03 December 2012 and later introduce in-feed ads as part of native ads group.

6. In-article Native Ads

In-article native ads are similar to in-feed ads with the different purpose. you’ll display these ad types between paragraphs inside your content. this is useful when you have a long form content that use needs to scroll and read.

Native ads that fit seamlessly in between the paragraphs of your pages for an enhanced reading experience.

7. Matched Content Native Ads

This is basically a content recommendation from Google AdSense with an option to monetize. Earlier there was a restriction on showing matched content ads. However, Google removed this restriction and allows all publishers to create and show matched content ads. you’ll customize this recommendation ads to decide number of rows, columns and other parameters to fit your site’s layout.
This is Google’s version of content recommendation ads run by Taboola and Outbrain. These attract an increased number of clicks and generate an impressive amount of traffic because the content is generally related to that page.

Recommendations that promote your content to visitors and potentially increase revenue, page views, and time spent on site.

8. Video Ads (Needs Separate Approval)

There are two types of video ads – playing video ads and embedded ad inside a streaming video. Playing video ads belong to rich display ads showing video instead of a static image or text ad. Video ads can be of CPC type or CPM type and the advantage of CPM type is that impression is accounted for every loading of the first image and not necessarily that the entire video is to be played by the visitor. In earlier days, you’ll enable rich media content by choosing the ad type of “Text & display ads” for an individual ad unit. As mentioned, Google removed this option and include rich video ads in display ads by default.

Video Ads

If you want to embed ads on your streaming videos then you need to apply for a separate AdSense for video account.

9. Games Ads

Similar to video ads, you need separate approval for displaying ads on games. You can apply for this by going to “Ads > Other products” in your AdSense account.

Games Ads

10. Mobile Ads

If you have a mobile site optimized for any high end devices like iPhone and Android then you do not need to create a separate mobile ad units. Regular display or text ad units will also be displayed in the high end mobile devices since they have a built-in web browsers capable of running JavaScript. If you’re running your mobile site for any WAP browsers then you need to create a mobile ads and display it on your mobile pages. Google retired mobile ads and now you’ll use responsive ads instead on all devices.

Recommended AdSense Ad Formats

Currently, you have two options to choose the size for your ads when creating a new ad. One is to choose responsive format and other is to choose fixed size. in order to improve your revenue, Google recommends to use the following fixed format ad sizes in conjunction with appropriate placement.

  • 336 x 280 – Large Rectangle
  • 300 x 250 – Rectangle
  • 728 x 90 – Leader board
  • 160 x 600 – Wide Skyscraper
  • Responsive Ads – Automatically fill any of the available ad unit to fit the available size on your page.


These ads blend with the content seamlessly and improve the chance of clicking due to larger size comparative to the smaller size ads. Learn more about AdSense ad code. in addition, the larger size ads will automatically accommodate smaller sizes when the inventory isn’t available. However, we strongly recommend to use responsive ads to auto resize based on the device and browser’s width. Also try to avoid custom ad sizes, since there may not be any available ad inventory to fit that particular size resulting in lower ad revenue.

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