The Difference Between And Google AdSense

On This Page,You can easily know about The Difference Between And Google AdSense.

Google Adsense is a program is run by Google. The program allows the publishers around the Google network of content sites to offer automatic text, video, images, advertisements to name a few. All of this is directly targetted towards the site content and the audience.

What is Google AdSense?

It is a program introduced by Google. With Google AdSense, you can publish ads on your websites. Your websites are selected from Google Network.

You have to sign up with Goggle AdSense to use this service. Google provides various types of advertisements which are then displayed on your website.

These ads can be in the form of images, texts, videos and other media. The advertisements will be rated to the content you post on your website.

Google matches the advertisement with the keywords on your website to make sure the ads are related. You can earn money with this.

In short Google AdSense matches various advertisements with the Website on which they are displayed. It is done with the help of an AI.

You need to optimize the content on your website in order to provide keywords to Google. You have to follow all the terms and conditions required by Google.


You own a website about Art, where you post all your artwork and post and blogs related to art. Now if you need to earn money from your website, you can choose Google AdSense network.

You have to sign up first. After that, your website will be reviewed. You have to optimize the content on your website in order to highlight the keyword i.e. art. Now Google will add a code on your website.

This code will match various advertisement related to art and post in on your site. Ads like online art classes, purchase art will be displayed.

When someone clicks on the ad, you will get paid. The pay ranges from $0.5 to $5 depending on the number of visitors on your site and type of advertisement.

What is

It is a contextual ad network. It came after Google AdSense. If you compare on the basis of revenue, ranks second among all the ad networks.

It works the same as Google AdSense. Monetization products are developed for you. If you want to earn money by publishing ads, you can use

If you have a small blogging site with limited visitors, you can still avail this service.

They provide equal opportunities to small as well as large blogging sites. It is developed by Yahoo! and Bing. They, however, prohibit some advertisements.

You cannot display adult ads and ads related to drugs, alcohol, gambling. Like Google AdSense, you can avail this service for free.

If you sign up with, an account manager will be appointed for you. They will manage the ads on your site.


If you have a website related to cell phone solutions and want to earn extra money by displaying ads, you can sign up with

They will review your website and appoint an account manager who will manage your account. They will find ads which match your website.

They will display ads related to mobile phone and phone accessories on your site. When anyone clicks on the ad, you will get a commission on it.

Google AdSense vs

Now that we know what Goggle AdSense and are, let’s compare both the ad networks. We will compare these networks on the basis of several factors. After this comparison, you can choose which network suits you.

Basic Comparison (Google AdSense vs

Here is the basic comparison for you.

Developed byGoogleYahoo! & Bing
Release date18 June 20032010
Websites4, 364, 528262, 140
Market ShareLeading the marketBehind AdSense
Website categoryLeading in all the categoriesBehind AdSense in all the categories
GeographyLeading in all the countriesBehind Google AdSense in all the countries

Google AdSense vs Comparison on the basis of various factors

Now, that we are done with the basic comparison, let’s compare both these ad networks on the basis of certain important factors. It will help you to get a more clear idea.

Minimum Traffic Requirement:

  • Google AdSense: There is no minimum traffic requirement with Google AdSense. You can start publishing ads without any requirement for traffic. However, there is one requirement. You have to keep posting content on your site. If you want to publish ads, you need to post contents on your site first.
  • There is no specific minimum traffic requirement here. But you need to generate traffic from US, UK and Canada in order to publish ads. Also, the content should be in English. If you have good US traffic, you can earn additional revenue.

Revenue Share:

Google AdSense: You will receive 68% of the revenue if you use Google AdSense service to publish ads on your website. If your website is used only for search purpose, then you will get 51% of the revenue. Rest of the share will go to Google for providing their service to you. There no information about the share of revenue given by to the publishers. If you are signing up with, you need to be open about this factor. It is one of the most important factors for you to choose an ad network.

Ad Quality:

Google Ad Sense: You can enjoy high-quality ads with Google AdSense. They help to bullish ads all over the globe. You can choose from various ad formats like texts, links, images, videos, native ads, etc. They also provide auto ad feature for you. In this feature, the ads will be automatically matched and posted on your site with the help of ML. You can make good money with this feature. You can enjoy mobile network ads as well to increase the traffic on your site. publish high-quality ads for traffic from US and UK. If you have traffic from any other country, the ads will be good but not as good in quality for US traffic. You will only receive revenue if someone double clicks the ads. A single ad click is of no use. You can get only contextual text ads with this ad network.

Publisher List:

Google AdSense: Publishers from all over the world use this network. Some of the clients are Times network, HubPages, etc. If you are interested in digital marketing with complete exposure, this is a perfect platform for you. provide services to top clients like the New York Times and Forbes. With, you will be appointed an account manager for publishing ads.

CPM and RPM Rates:

Google AdSense: They provide high CPM rates to you, i.e. $1 to $3. If you have a niche website, you will receive RPM rate of $5 to $10. You can receive a maximum RPM rate of $30. With just 1000 page views, you can earn up to $50. You will receive a CPM rate of $1 to $2. For 10,000 page views, you will receive an RPM of $10. You can receive higher CPM rates for niche websites. If you have a good US traffic, you can make up to $300 with this network.

CPC Rates:

Google AdSense: You can receive a CPC rate of up to 1 cent in less developed countries. You can receive $30 if the conversion is successful on your site. The rate differs for tier 1 countries. They offer different rates for different tiers of countries. The rates may differ based on the interest of users and conversion.

Payments Reports:

Google AdSense: They have a 30-day cycle. They will calculate your payment at the beginning of the month. You will receive the payment by 25th. They follow a 30 days cycle. If you are a big publisher, you will get payment in 7 days. The payment is transferred using PayPal or wire transfer. You can only withdraw the amount if $100 is accumulated in your account.

Things to Consider:

Google AdSense: You have to abide by the terms and conditions offered by Google. Also, you need to maintain the quality of the content. If you fail to do this, you can no longer use this service. Google AdSense is very strict regarding the rules and code of conduct. need to post content strictly in the English language to use their services. They need US traffic. You fail to generate more US traffic, and it will be of no use.

What type of ads can I run?

Adsense allows you to run all types of ads including text, image, video, or interactive media advertisements. If you are the creator of an Adsense ad (meaning you are paying Google to put out your ad on other people’s website pages), you will just need to read up on the standards that Google expects of their advertisers so that you will comply with what they want.

The best advantage to is that the interface is easy to use and allows you to create and customize ads that fit your needs quickly. Some users have also stated that the application process for is fast and only takes a few minutes. Their account approval process is slow, however, which discourages some users.

One downside to is that they must also approve each sale that you make through their network, which takes about a day, on average.

Which Network Pays More?

My advice to you if you are considering, AdSense, or both, is that there is really no correct answer as to which one pays more because it’s going to depend on your niche and the ad placement on your website.

When I say it depends on the niche, what do I mean by that? Well, certain niches are going to pay a lot more per click than other niches. If you have a news website, that is notoriously one of the lowest cost-per-clicks that you can get.

There’s just not that much money in news websites because it’s pretty general, and there aren’t a lot of people who are really focused on advertising on those websites. It might be good for some general brand exposure, but it’s not really focused on anything in particular.

On the other hand, if you created a website about parenting, think about all the advertisers. In the niche of parenting, there are advertisers for baby stuff, toys, and services that can help people with their kids.

There are a lot more advertisers looking to get exposure to that audience, so your cost-per-click is going to be higher in a parenting niche versus one that’s about news.

It also is going to depend a lot on the ad placement, so that is on you to figure out. When you are trying to put ads onto your website, you need to put them in good places to increase how much you’re actually making on your website as a whole.

In order to place those display ads, there are a lot of different tools that you can use. I actually prefer a plugin called Ad Inserter. It’s nice because you could just say, “Okay, after the third paragraph of every blog post, I want you to put in this ad code,” and it’ll show those ads across your entire website.

It’s really easy to do, and I’m actually going to create a tutorial on it. I haven’t done that yet, but I think I it’s probably time that I do to really help you guys out.

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