The Difference Between Google Adsense And Amazon Associates

On This Page,You can easily know about The Difference Between Google Adsense And Amazon Associates.

Google Adsense is a program is run by Google. The program allows the publishers around the Google network of content sites to offer automatic text, video, images, advertisements to name a few. All of this is directly targetted towards the site content and the audience.

Amazon? Adsense?

Below, we’re going to take a look at some of the numbers. As well as first hand experiences making money with Adsense and on Amazon.

Then I give you my personal thoughts on Adsense vs Amazon affiliate and some general advice.

The truth is that there isn’t always a clear winner on whether to use one, the other, or both.

Earning From Google Adsense

As discussed in an earlier post (Adsense vs. Clickbank), Google Adsense is a beast of a program that spends billions every year on its Adsense partners.

More and more money is being spent each year online. That trend isn’t going to reverse.

While there are plenty of articles bemoaning “the end of the Adsense program” that’s just clickbait. They continue to pay out billions every year to members of the program. That doesn’t sound like dying to me.

Google Adsense is a growing and robust ad network with a solid future, in my opinion.

Just consider that even “Adsense replacement” programs like Ezoic or Mediavine require you to be approved for Adsense because they are Adsense partners.

Adsense is a program that’s very easy to earn from. In fact, Google Adsense ads are probably the easiest way to break into monetizing your website.

I like how Adsense allows you to monetize every page and every visitor. The ads change for each visitor depending on his or her interests, so it helps to have Adsense on pages that don’t earn from other sources.

It’s becoming easier to earn from Adsense than ever before.

Programs like Ezoic (check out my employee Brady’s Ezoic review) work by testing your ad layouts for you. I’ve been earning more than $17 per thousand visitors.

That would be a massive RPM (or EPMV, depending on what terminology you want to use). And I haven’t had to do any work at all.

Earning From Amazon Associates

Amazon Associates (check out Brady’s Amazon Associates program review) is a great idea for your site if you’re in a physical product niche. There are a number of reasons for this.

  • First, you can make decent money by sending your traffic to a website that people already know and trust. The Amazon Associate program works so well (and converts so well) because everyone knows and buys from Amazon.
  • Second, you make money no matter what they buy!

If you send someone to Amazon through your affiliate link, you get a commission if the buy ANYTHING off of Amazon within 24 hours. Whether it is actually related to your website or not.

Pretty sweet.

So, how much money is Amazon actually spending on their Associates program? Well, to be honest its difficult to pin an exact number on this since it’s grouped in with other expense areas like “marketing” or “outreach.”

But payouts to Amazon affiliates are also in the billions.

  • Because Amazon is a publicly traded company (AMZN) they are required to disclose their financials. Here is a link to Amazon’s public reports page where they publish current and past quarterly reports.

The associate cut is priced in with “Marketing, advertising, outreach,” so you have an educated guess at that point. As opposed to exact affiliate sales numbers per quarter.

But whatever the real number is, is more nerd fun than relevant to you.

The real question is: can you make money off of Amazon Associates on your website?

If you’re in the physical products niche, I pretty much guarantee that Amazon is offering something you can sell.

Adsense Vs Amazon Affiliate… Or Both Together?

On all of my sites, I have informational and commercial content. The commercial content is geared towards keywords with high buyer intent, where people have credit card in hand. “best pizza cutter,” “best dog carrier,” “X boat review,” etc.

I monetize these posts with Amazon affiliate links. Amazon converts well and everyone uses it, so it works for these physical products.

  • On an informational post, it can be difficult to include these types of affiliate products. Ads are your best bet.

There’s no reason to choose between Adsense and Amazon Affiliate. You can use both together to help diversify your income and earn from your entire site.

You get advertising revenue from all the traffic with your Google ads. Especially on informational content where trying to sell anything would feel forced.

Then on product charts or comparison tables you use Amazon and get affiliate commissions.

  • These two programs actually work extremely well together.

It is important to keep in mind that there will always be outliers. There are going to be particular times where Google ads have no noticeable negative effect on the affiliate earnings of a website. In that case using both is just free money.

There are some instances (usually with more advanced ad networks) where the drop in affiliate earnings is more than the uptick in display ads. This is usually very rare, and only with heavy sales sites extremely optimized to affiliate sales

Still, for well over 90% or even 95% of cases, it actually makes sense to use both.

Google Adsense vs. Amazon Affiliate should actually be “Google Adsense AND Amazon affiliate links.”

How much did AdSense VS Amazon

The earnings below were between Oct 4, 2015 and July 5, 2016.

  • AdSense 9 months earnings: $2591.09
  • Amazon Associates earnings: $808.07

As you can see, AdSense made 3 times more money than Amazon. However, this is not the whole picture.

adsense success

Note: In the image above, if you look at RPM (revenue per 1000 page-views) curve – the purple line – you will see a very slight downward trend. I associate this with larger Amazon ads exposure and the addition of 3rd party affiliate ads in March 2016. Other fluctuations are likely due to change in Cost Per Click and/or Click-Through-Rate during SLOW winter months.

Now let’s look at details. During this period AdSense had roughly 5500 ad clicks. I can’t disclose the exact number, because that would violate AdSense rules. However the number is pretty close to the actual clicks, so we can get some very accurate Cost-per-Click numbers from it.

At the same time Amazon ads got 5557 clicks (799 items were shipped). Based on this data we get the following CPC figures:

  • AdSense approximate CPC: $0.4711
  • Amazon approximate CPC: $0.1454

Again AdSense CPC is 3.24 times higher than Amazon CPC, so AdSense is a clear winner in terms of dollars per visitor AND per click.

But let’s consider additional factors that affect how much more AdSense would have earned if Amazon ads were not there.

  • We are still limited by 3 ads per page, so if I wanted to replace Amazon ads, I would have lower total ad count.
  • I’m not 100% sure when I placed Amazon ads on the site, but it was definitely in Oct-Nov of 2015.
  • In early 2016, I added other Affiliate ads to the mix, and it is unknown what effect they had on total income for AdSense.
  • I’ve changed site layouts to my custom AdSense optimized WP theme in early 2016 (and added a 3rd ad type at the same time), and while it did not have major effect on AdSense RPM, it might have affected total income per visitor.

To answer the questions/concerns above above, I plan to do 2 things:

A) Create A/B test on site theme level. One variation will show ONLY AdSense ads in the Most Prominent locations. The second variation will be the current layout and ad types (AdSense, Amazon, 3rd party affiliate program). This is also known as the control version.

B) I’m also going to count total income by MONTH, and divide by total number of unique site visitors since Oct, going forward.

Option B will give me a good picture of how much I was earning per visitor historically and currently. I can then compare this figure to AdSense ONLY earning per visitor from AB Test in option A, to see which earns more money.

I will report on my findings in a few months (it’s best to let AB Tests run as long as possible), unless I find that either version VASTLY outperforms the other within a short period of time – say 2 weeks.

AdSense makes 3 times more money, but Amazon ads get more clicks!

So this is actually very important, and it means that you SHOULD NOT discount Amazon Associate from your ad mix!

The Amazon ads are for relatively low price items sold on Amazon. The most expensive “commonly bought” item costs $15. Therefore, if items would cost $30, the average commissions would double. For example, I have another site that seldom leads to a purchase of a $600 couch on Amazon. My commission for each of those sales is about $56.

Point is – if your site could lead people to buy $50 items in high enough quantities, you would be making a much higher CPC and a lot more money with Amazon!

This is also reflected in the number of CLICKS to both programs – they are nearly identical, while AdSense has a much better exposure. So if there you combine higher priced items with more clicks, you have the winner!

At the same time, while $0.47 CPC is pretty high, I know many sites that earn about double that, or more! So if AdSense CPC was higher, then Amazon would be a clear loser.

What you should take from this? It all depends on the type of site you have. If your site has a lot of traffic about a popular product on Amazon that sells for $30+ then maybe Amazon would be a much better match for you. The only issue I see with Amazon ads – they look very weird at the top of the page.

Leave a Reply