The Best Tips To Promote Affiliate Products And Links On Your Blog

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Google Adsense is a program is run by Google. The program allows the publishers around the Google network of content sites to offer automatic text, video, images, advertisements to name a few. All of this is directly targetted towards the site content and the audience.

How To Promote affiliate products on your blog

Some posts in the links are affiliate links. That means, if you click and make a purchase, it will make me a small commission. Thanks for supporting my blog.

By far, you’ve joined a few affiliate marketing programs that you’d like to promote on your website.

If you have not joined any program then I’d recommend starting with ShareASale. It has programs in almost all niches. You can easily find affiliate products for your blog.

Here are some tips to promote affiliate products online.

Bonus tip: Always try and test different methods to analyze the clicks and conversion rate on affiliate links.

Let’s get started.

1. Write Review post

A product review is the most read post on any website, online store or blog. When a potential buyer is interested in a product, he/she will search for a review. That’s very common. Ask yourself. What do you do when you’ve to make an online purchase? If you ask me, I do read reviews before I even purchase an online book, digital tool or an outfit.

Let me share some stats with you.

According to Capterra, ‘92% of consumers prefer to read an online product review before they make a purchase’. The statistic report also showed that 44% of consumers say that a review must be recent. It should be at least written within one month to be relevant.

These stats explain that product reviews are so important in increasing your overall sales. Whether you sell your own product or promote affiliate products on your blog, the visitors are always interested in reviews.

Your readers will trust more if you write an unbiased product review. Tell your feedback as a user. Your honest feedback can actually get you more sales.

The same research also showed, ‘30% of consumers assume online reviews are fake if there are no negative reviews’.

It doesn’t necessarily mean that you’ve to be negative for no reason. It just indicates that a buyer would like to see both sides of the image. Whenever you’re writing an affiliate product review, explain the reasons to buy and reasons not to buy.

So, choose an affiliate product. Put some extra efforts and come up with a great product review. Most importantly, write your review in a personal tone. Look at my Elegant Themes Review.

A review article introduces the product to your blog readers, and at the same time, your opinion guides them in understanding why they should be buying it. Here are a few things that you should always remember when writing a review post for your affiliate product:

  • Reviews should be honest. Most of the time, people just focus on the good points about a product and fail to mention any downsides. An honest review should include both sides of the coin. Remember to also add product images, and give all the useful information you have to offer about the product.
  • Write a review in a personal tone, as people are looking for a personal recommendation in review articles.
  • Pick a product that you are more likely to use yourself.
  • Take advantage of star ratings in search engines to get a higher CTR for your reviews. You can use WP Review Pro to add star ratings to your blog posts. Your results in SERPs will look like this:
review site

2. Compare two products and the features

Another idea to promote affiliate products on your blog is writing a comparison post. Start with selecting two products. It can get you more results if you’ve personally used the product. It will certainly help you write a detailed comparative post on your affiliate product.

Pick two products and compare them. Mention all the features of the product. Include the negative things about the product. Maybe, it’s little expensive or doesn’t have a return policy etc. Include customized images. Add your personal opinion in the end. It’s obvious to add affiliate links but don’t overuse them. It won’t look nice if you add 12 affiliate links in one post.

The comparative post gives a crystal clear idea to the visitors. They will find out the pros and cons of using an online tool or any product.

3. Blog post promotion

It might look easy and smooth to insert an affiliate link on your blog. But, try to place your affiliate links only where they’re required. If you’re promoting an essential oil on your blog, you cannot just place it on every blog post you write.

In fact, you need to place it on the targeted posts.

For example. Write a post on ‘how to select the best essential oil to alleviate pain’. Here, you can share your personal opinion on using Xyz essential oil. In the end, you can add a line saying, ‘I personally recommend Xyz essential oil’ (Place your affiliate link).

A proper technique is to use affiliate links inside your blog posts and then promote those posts. For this, you should always write highly targeted posts.

For example, write an article that a user would search right before deciding to buy something. Write posts based on a buying-intent keyword.

This will increase your sales by at least 200%.


  • Best [product name](online)
  • Best [product name] site
  • Best [product name] website
  • Best + product type + in (current year).
  • Discount [product name]
  • [Product name] coupon
  • [Product name] coupon code
  • [Product name] discount
  • Buy [Product name]
  • Buy [Product name] online etc.

If your product is technical or needs instructions before one can use it, you can write a tutorial guide on how to use it properly.

Such tutorials are not only handy but will also help you improve your search engine rankings. “How-To” articles always perform great on search engines.

4. Place Affiliate Banners

Many bloggers don’t use affiliate banners on their sites. They don’t want their visitors to navigate to some other websites. Banners might distract the visitor from the actual purpose of the content. I understand.

Even, I also think that way.

But, I also believe that relevant banners give you new information, ideas, and tools to try. I often click on those affiliate banners if I’m interested.

So, you can add affiliate banners on your blog at different places. But, don’t make your blog look cluttered. Your website design should not be turned into an e-commerce store where you have got a variety of products display.

Utilize the sidebar efficiently.

Place your most favorite affiliate products.

For example, I promote Traffic Transformation Guide because it’s definitely AMAZINGGG!!! I also promote this Pinterest Ebook because I have read this whole ebook, and I’m amazed by the valuable content.

Just be transparent with your review and tell your readers why they should and why they should not buy any product.

5. Create A Resource Page

I made a mistake and did not create a resource page earlier. I also regret jumping into affiliate marketing too late.

But, I don’t want you to do that!

Another idea to promote affiliate products on your blog is to create a resource page. Basically, the purpose is to let your visitors know about your favorite products. You can include your personal products and affiliate products. Even, if you’re not an affiliate, you can still add those products to help your readers. It’s all about giving value to your visitors.

If you look at my resource page, you will find great blogging tools and resources I often recommend to my followers. I have added my personal favorite web-hosts, social media tools, several blogging tools, email marketing tools, books etc.

6. Prepare An Expert Roundup Post About The Affiliate Product

As online shopping trends are increasing day by day, the number of online shoppers are also increasing. Chances are that you’re not the only one who’s using a certain product. Find other customers of influential bloggers in your niche and conduct an expert roundup post on one product.

For example, A lot of businesses use lead capture software to increase subscribers, sales, and conversions. OptinMonster is a great tool. It lets you create unlimited gorgeous forms on your blog. The tool also allows A/B testing. It can be integrated with any email autoresponder tool like Mailerlite, MailChimp etc. I can ask a number of bloggers who have used OptinMonster to share their experiences. Have they noticed a better conversion rate? Have they really found the web forms gorgeous? Is it really helpful for bloggers and small businesses?

You get the idea, right?

The roundup post can include expert opinions on OptinMonster.

7. Creat A How-To Post On The Affiliate Product

I’m a fan of ‘how-to’ posts. Maybe, I like reading and writing long posts. I really appreciate detailed posts that explain each and every step. For instance, you’re a craft blogger, tech blogger, or beauty blogger, you can simply create ‘how-to’ guides. These blog posts get most of the traffic as you’re teaching how to do something.

That’s why tutorials are most watched online.

So, create ‘how-to’ posts about your affiliate product. Create a step by step tutorial on something. Teach your followers, ‘how to create a gift basket for your BFF’. Maybe, write a post on, ‘how to take beautiful photographs’.

You can recommend your affiliate product in the post and tell your followers how to use the product.

The idea is, you cannot just tell your visitors to buy the product.

You’ve to tell them the story or ideas to use the product.

Show them the benefits of using the product. Add your personal story. All these ideas will help people make a decision about the product. It’s not necessary that they will make a purchase every time they visit your blog. But, you can use these ideas to increase your affiliate income.

8. Use coupon codes

Believe it or not, money-saving is always the biggest marketing incentive. Whenever a customer is buying a product and he sees a coupon box, he searches for “Product Name + coupon”, and with the resulting coupon code, you still receive a good commission for the sale.

Remember, your goal as an affiliate marketer is not just to share the coupon, but to make the customer click your affiliate link, else the sale will not count as yours’. (There are exceptions for certain affiliate programs where coupons are considered as sales.)

You can also consider writing a monthly blog post for coupon codes. (Example: Web Hosting Coupon Codes for October 2020), etc.

If you notice on various coupon sites, they will always ask you to “Click to view coupon”, “Click to go on the merchant site” and so on.

9. Use featured post

Be it a review post or be it a coupon code post, your goal is to get more views on these posts. Apart from On-page SEO, you should give more visibility to such a post by placing it as a featured post.

There is a handy feature in WordPress that allows you to stick any blog post on your blog’s homepage.

In the “edit post” section, click on “Visibility” and put a check mark beside “Stick this post to the front page”. I have tried this with a few pillar posts at ShoutMeLoud, and it has really increased my reader base.

10. Use banners on the sidebar

When you are getting targeted organic traffic to your blog, banner advertisements work great. For me, a great part of the conversion comes from banner clicks. Prominent banner placement is a worthwhile task. One of the mistakes which many of us regularly make is to add too many banners, which only serves to confuse the reader. To avoid this problem, follow this one rule of thumb:

Never place banner ads for similar products on your sidebar: Banner ads work as a recommended product. With multiple similar products, you are confusing your readers in their decision of which product to buy.

It is a good idea to place products that are related to a certain niche within that particular niche.

For example, in a blog post about WordPress tips, you can place a banner ad for: Themes, Plugins, Hosting, Services, etc.

If yours’ is a multi-niche blog, you should consider using the WP Advanced Ads plugin for your ad management.

This plugin will help you to show ads based on category and geographical location. You can also run A/B testing of different banners.

Bonus tip 1: Use Sticky ads plugin to stick an ad in WordPress sidebar. This is a free plugin and you can learn more about it here.

Bonus Tip 2: When placing ads, link out to the website directly instead of your review post. One big mistake many affiliate marketers make is they try to link an ad to their review post or another internal post.

This is wrong because a product landing page is always optimized for higher conversion, and will obviously be better optimized than your own review post. In the past year, I have started linking directly out to the product landing page instead of my review post, and this has resulted in my conversions skyrocketing.

Learn all about Affiliate marketing in one eBook: Buy from ShoutMeLoud store

Here are new affiliate links promotion ideas that work in 2020:

  • Mention Products in your most epic/popular post
  • Create a course/series article around the product
  • Host a product giveaway
  • Comparison post
  • Create a post when the product adds a new feature
  • Create an alternative products post (Ex: Aweber alternatives)
  • Write a post on why I switched from X to Y
  • Create a resource page
  • Create videos explaining about the product
  • Create list post & include the product
  • Create Coupon/deal specific post for product

Let me know if you have other tips that we can follow to promote affiliate links.

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