The Best Reasons to Why Media.net is Better than Adsense

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Google Adsense is a program is run by Google. The program allows the publishers around the Google network of content sites to offer automatic text, video, images, advertisements to name a few. All of this is directly targeted towards the site content and the audience.

What is Media.net?

Media.net is one of the world’s leading contextual ad networks, with a reach spanning 100 million US desktop users. They are almost totally powered by Yahoo and Bing!

What is Adsense?

Google Adsense is a program is run by Google. The program allows the publishers around the Google network of content sites to offer automatic text, video, images, advertisements to name a few. All of this is directly targeted towards the site content and the audience.

How Do Media.net Payments Work?

Media.net pays for the number of impressions you generate. NOT for the number clicks like some other networks.

Advertisers bid for a spot on your site just like they would at an auction.

We’ve seen our RPM get upwards of $20 on good days, but it’s also gone as low as a few bucks. It all depends. I think a fair average is between $5-$10/1,000, depending on your niche.

Here’s how the payment structure works:

You get a certain rate for each 1,000 impressions, and Media.net pays you out after 30 days. The minimum threshold is $100. Say you generate 10,000 impressions at an RPM of $5, then they’ll pay for $50 for that. But you won’t be able to get paid for 2 months, since you have to reach the threshold of $100.

2021 Payment Update: Media.net no longer pays via PayPal. Please read that again. Since 2019, the available forms of payment are either Payoneer or wire transfer. NO PAYPAL.

Does Payoneer Charge Fees?

Yes, you have to be aware of the fees your processor charges. Not sure why everyone is complaining. It’s literally $1.50 for them to send money to your bank.

Here are the Payoneer fees:

payoneer charges

How Can I Started Making Real Money

I mentioned how, when I first started, I barely made any money with Media.net.

I was making a few hundred dollars a month from AdSense easily, so when a good buddy mentioned he was getting double the return using a different network, I was a bit skeptical.

But, being a businessman (And constantly wanting to A.D.D my attention away to new things), I tried…

COMPLETE FAILURE.

I made like $5/week or something horrendous and Media.net slipped out of mind. I watched the AdSense money pile up and forgot about it.

Now, here I am writing this review making thousands of dollars a month from Media.net and next to nothing with AdSense.

What the HELL HAPPENED?

Two things:

1. I turned over control to my account rep for optimization

I’m a lone wolf. Always have been. So it’s hard for me to open up (2MeIRL) my business to someone else. But as soon as the account rep took over and started optimizing my ads, my revenue skyrocketed.

I had been doing it wrong all along. Once I got cozy with my rep, heeded their advice, and let them tinker, things took off. I’ve never looked back.

2. I realized I was in the wrong niche

Here’s the thing about Media.net: It works great in some niches and oh-my-god-what-the-hell-went-wrong in others. If you aren’t in the right niche/business model, you are doomed from the start.

This is why so many entrepreneurs are put off by terrible results and stick with AdSense. That’s a huge mistake. Actually, the best way to optimize ROI is to use them together. I cover that later…

Media.net works great in product heavy niches with lots of buying options. Think pets or yoga. If someone comes to your pet blog, they A) Have disposable income and B) Have tons of product options like dog collars or those fancy sweaters Beverly Hills dogs wear.

That’s the sweet spot. That’s the kind of niche you can make thousands per month with. If you’re in something without a lot of products, you can’t really succeed with them.

Media.Net Advantages:Why We Use Media.net

1. Highly Contextual Ads

Media.net gets us more clicks than any other network WITHOUT crappy clickbait ads.

This is due to the unique and innovative design of their ads. They devised a system called “Display to Search (DSP)” ads.

This awesome machine learning system is next-level. It not only takes the searcher’s keyword, but actually understands the intent behind a search and shows even more high-quality ads (SkyNet is real). So instead of a totally irrelevant or at best slightly related ad, all the ads on my blog match exactly what a searcher is looking for.

2. Native Ads for Greater Purchase Intent

Native ads are advertisements that follow the same natural form of the user experience on a website.

Basically that means the ads blend into a site, masquerading as regular content. You know the “sponsored content” you see on sites like “The Atlantic”. Yeah, that’s what we mean. Media.net’s native ad game is on point, and this could result in more clicks and higher purchasing intent.

3. Done-For-You Ad Optimization (Account Rep)

This blew me away. When my friend told me there was an ad network that gave a high rate for 1,000 impressions AND optimized your ads for you, I had to check it out.

I can’t explain how amazing this is as a busy entrepreneur. Get this…

After the machine learning algorithm works its SkyNet end-of-humanity magic, your account rep and a team of ad optimization geeks continually test each ad for the highest ROI down to the page-level. And it’s all done-for-you. So they handle all your communication and optimize your ads too.

Oh yeah, and SkyNet… I mean, Media.net’s algo is constantly optimizing by ad type as well. If the algorithm determines a video ad would outperform a text ad, BOOM, it slaps a video on your page instead.

So you get a dedicated account rep that optimizes your blog for their ads, and continually tests to get you the best ROI. And you don’t pay a dime for it. This took my revenue from less than $10/day to nearly $70/day, and I did nothing. That’s nearly $2,000/mo extra.

4. Their Ad Designs Are Genius

The ads blend in seamlessly to my site. I’m 100% sure this is why my click-through rates are borderline insane these days. Notice anything different about these ads?

They blend right in: If it didn’t say sponsored, you’d have no clue they were ads.
No clickbaity copy: Only natural, highly relevant text. You know what that means? CLICKS!
They look professional: Gentle, non-intrusive, clean_hard to beat this look.

Is Media.net a replacement for Google AdSense?

I personally use Media.net for almost all of my high-value pages. So if it’s prime real estate on one of my product-heavy niche sites, I’m using Media.net and only Media.net.

But I don’t understand why everything has to be one or the other. They both look and feel different, and they both perform well in certain niches and dismally in others. So why not just use both?

It might get annoying or confusing at times, but I still use Google AdSense for certain niches.

Here are 2 reasons to use Google Ads:

  • AdSense Performs Well Above Content: AdSense banner ads might be a bit spammy at times, but for the most part they perform well at the top of your site. Media.net performs better within the content or on the sticky bar (Against AdSense rules!).
  • AdSense Performs Better in Certain Niches: I cover this way more toward the end, but there are certain niches you should NEVER use with Media.net. In those cases, I use AdSense.

So the nuanced answer to the Media.net vs AdSense question is:

Media.net is overall better, but you should use both together in different ways. Media.net for in-content contextual ads for product-heavy niches, and AdSense for ads above or below your content or in product-light niches.

Media.net Requirements

Media.net is one of the highest quality networks around. They maintain their standard with one of the strictest approval programs in the business. Feel free to read the terms of service if you want. Or just read my synopsis here.

NOTE: I won’t cover every single nuance of the agreement. Only the major, top-level factors that affect most site owners.

Media.net only approves websites with:

  • Traffic From a Primary Location: Sorry, but that’s just how it is. The majority of your traffic has to be from the US, Canada, UK, Australia, or other similar countries.
  • Healthy Traffic: The company claims no restrictions, but your site must have healthy traffic if you want to join the party. What exactly constitutes healthy is not up to me. They approved me with only a few thousand visitors a month. I know people who’ve been approved with 5k too.
  • English Content: Self-explanatory. I have heard that they accept multilingual sites with the primary content in English, but I have no experience with it personally.
  • Lots of Content Updated Regularly: Media.net doesn’t mess around with low-quality sites or dormant blogs. If you aren’t publishing quality stuff on a regular basis, don’t bother.
  • Good Design: If your site looks pre-Y2K, you aren’t getting approved. You need a modern, smooth design that’s easily navigable to gain approval of the almighty Media.net council. Most premium WP themes should do just fine.
  • Nothing That Violates Copyright: This should go without saying. I just don’t want people hosting bootleg movies filmed in theatres from their iPhone complaining to me that they didn’t get approved.

PRO TIP: Media.net doesn’t approve sites with excess ads. So even if it is compatible with AdSense, I recommend disabling it for a week while the company audits your site.

Media.net DOES NOT ACCEPT Sites With:

  • Free hosted web pages
  • Pages under construction
  • Hidden links
  • Manipulative design or content
  • Websites that promote internet abuse. Basically means don’t spam people

They Also Don’t Accept Sites That Link to:

  • Porn
  • Alcohol, tobacco, or drugs
  • Profane or discriminatory content
  • Violent or hate sites
  • Counterfeit products
  • Sites that are subject to update without moderation like forums or chat rooms
  • Sites with computer-generated content
  • Fake news

5 Reasons Why Media.net is Better than Adsense

Tools & Resources

Is your Google Adsense account disabled or temporarily banned? You may be thinking to appeal, if you have not done it already. But, let me honestly tell you that 99% of these appeals are rejected. Well, Google has it’s own reasons for banning or disabling your Adsense account, the details of which they never explain.

It can be a big setback when you find your Adsense banned, but I’d suggest exploring a better alternative rather than crying over what has happened. And, as per my personal experience, Media.net is the better alternative to Google Adsense, and you must signup for a Media.net Publisher account, even if you are still running Adsense.

I am using Media.net for last two years, and I must say that Media.net is way better than Google Adsense. I will explain this in detail and will prove my point.

Let’s see what makes Media.net better than Adsense.

1. Dedicated Account Manager

Honestly, I never knew about an account manager before joining Media.net. The most common and biggest problem with Google is that their publisher support system is very poor, i.e. you encounter a problem and you helplessly explore support forums. At times you are lucky to find answer to your query after tens of troublesome hours, and most of the times you do not find any help at all.

Well, this doesn’t just end here; more serious consequences happen like a competitor sends spam traffic to your site and Google bans your account without any notification. You try to appeal and it is rejected without any valid explanation.
Now let me tell you of my experience with Media.net.

Right after my publisher account was approved, I received a mail from my Account Manager who was there to help me with everything, i.e. from ad code placement to revenue optimization strategy. My account manager even called me to make sure things are done the right way. Seriously, I never saw any other big company with that superb support for publishers.

The account manager is normally available during office hours only, however, if there is something urgent, you can always call the regional support center and someone will assist you for urgent support as well.

The difference of the two networks in a nutshell is, “Google is just concerned about making its own money, while Media.net ensures that every publisher in their network makes money while advertisers get targeted results”.

2. Fair Rules & Clear Policy

You will find hundreds of Adsense publisher stories in different forums whereby Google banned 6 to 10 years old accounts due to invalid clicks. Well, some of them might have done an invalid activity in actual, but do all of them really did so? Google banned my 7 years old account for invalid activity, just because one day, someone (a competitor) sent spam traffic to the site, and I had option to report it to Google.

Despite appealing with all the relevant proofs they didn’t bother to look into the details and I was told that they took to action to protect advertisers who will be refunded. The amount included the previous month’s earnings as well. (I wish the advertisers would have got the refund).

On the other hand, I have also been an Adword customer for almost equal years, and never in all these years Google refunded a few cents even in my account due to invalid activity. Despite the fact that several times, I suspected invalid activity but Google doesn’t have a support for small Adword customers as well. May be they just do not bother to take care of small scale advertisers’ concerns at all.

On part of Media.net, you can have a sigh of relief. First of all they have state of the art daily audit system, i.e. the reporting dashboard doesn’t show you any real time clicks and earnings, rather an audit is done at the day end which removes all the ambiguities and your finalized earnings for the day are posted in your dashboard the next day. At times it may take a bit longer; for instance the earnings of January 1st are generally posted on January 2nd, but if it’s taking longer, it may be posted on January 3rd. But believe me this delay is way better than getting your account banned for illogical reasons.

Moreover, as you have a dedicated account manager you can always report a suspicious activity on your site to them and just in case, if it is a weekend and there’s an urgency, you can always seek help from the support number given to you based on your region.

3. No Discrimination

Well, it seems I have discovered more and more good things about Media.net over these years and then I realized the missing blocks in Adsense, and I am writing this much detail.

So yes, it won’t be wrong to say that Google’s 6 months approval policy for some regions (and some countries in particular) is quite discriminating. I mean, good and bad people are found in every corner of the world, and labeling a whole country or region on the basis of the acts of few has never been a good idea.

Regarding the approval process, Media.net approves publishers within 2 to 7 days, regardless of the region, and in case if you do not hear from them in 7 days, you can always contact them via email to check the status of your application and you will surely get a reply (with a valid reason if your application doesn’t qualify).

4. Complements Other Ad Networks

Adsense has strict guidelines for placing more content based ads to your pages which restricts your potential earnings to a limited scale, however, Media.net allows you to use other ad networks alongside to maximize the revenues of your site.

5. 2nd Largest Contextual Advertising Network

Media.net is the 2nd largest contextual advertising network which accumulates both Yahoo! And Bing Contextual Ads Program with a larger pool of advertisers in the world. The network opens up about $6 billion worth of search demand for publishers. So, no matter how broad or selective your niche is, your ad inventory will always be full.

With more and more advertisers joining the marketplace, the competition is ever growing, which means better revenues, as only the most relevant and high paying advertiser will win the bid to place an ad on your site.

So, if you have been thinking that Adsense is the only highly paying ad network, let me tell you from my personal experience that Media.net pays you equally well and at times better if you have a quality website with valuable content that your audience loves.

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