The Best Helpful Tips For Google AdSense Placement

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Google Adsense is a program is run by Google. The program allows the publishers around the Google network of content sites to offer automatic text, video, images, advertisements to name a few. All of this is directly targetted towards the site content and the audience.

AdSense is an advertising service provided by Google that gives webmasters a free and relatively simple way of earning money through display advertising on their site.

Of course the terrain of display advertising in the last few years has become a rocky place.

With more and more people subconsciously becoming used to ignoring display and the rise of other content-led marketing methods.

However, display ads can theoretically bring in revenue if they are targeted properly and are relevant to the user, context and device.

And now that 21% of internet users globally only use their smartphone to access the internet, spurring Google to strengthen its mobile-friendly algorithm, it’s critical for all businesses to optimise their advertising for mobile.

AdSense has recently issued its own report on tips for mobile web success, and in among the general advice and lovely graphics, there are some brief tips for ad placement that you may not be aware of, so let’s take a quick look at them now.

Mobile ad placement best practice

As the report says, you should focus on creating “a flow between your content and the ad placements.” Basically your ads should feel like part of the user experience, and served when your visitors are most receptive.

The following tips are taken directly from the report

Tip #1

When using enhanced features in text ads, decrease accidental clicks by moving the ad units a minimum of 150 pixels away from content.

Tip #2

Think about peeking your ad units above the fold for a great UX while maximizing revenue potential.

Tip #3

Potential eCPMs increase when you swap 320×50 for 320×100 ad units.

Tip #4

Anchor social links to make sharing easy.

Tip #5

Use the 300×250 ad unit for a potential increase in fill rates and eCPM.

Of course all these tips merely apply to AdSense display ads. There are many more pitfalls to be aware of when using other ad formats, especially if you use full-screen app ads on mobile sites, which you will be punished for.

And much of this is moot if you don’t have the fundamentals of mobile optimisation correct in the first place.

Best ways to the Highest Earning Google AdSense Ad Placements

Do you want to find out where the highest earning Google AdSense ad placements are? Optimizing your website’s Google AdSense ads is a great way to generate more ad revenue. After all, the placement of your ads is almost more important than the ads themselves.

In this article, we’ll show you where the best AdSense ad placements are on any website so you can maximize your own site’s ad impressions and clicks to make more money.

1. Ads Within Content

Putting an ad in the middle of your content is a great way to grab your site visitors’ attention and get them to click. After all, an ad within your blog’s content puts a break in-between paragraphs, forcing readers to see the ad.

It isn’t super intrusive, which increases your chances that site visitors will either click on your ad, and make you some money, or continue engaging with your site’s content.

The reason this AdSense ad placement is so effective is because it’s right near the fold of your website. This way readers can scroll to keep reading if they like your content.

Or, if they don’t like what they’re reading they’ll still see your ad, and may even click on it. Even if they were planning on leaving your web page anyways.

Take a look at how Digital Inspiration includes an AdSense ad right after the blog post introduction.

Just make sure that if you choose this Google AdSense placement, the ad you run is small. Banner ads or long ads won’t work that well because they’ll take up too much retail space and go below the fold, which may cause site visitors to bounce.

If you want to know how to check whether site visitors are engaging with your site’s content, check out our tutorial on how to find your bounce rate in Google Analytics.

2. Under the Navigation Menu

Though Google will penalize you if you place too many AdSense ads at the top of your site, and push your site’s content below the fold, there is some wiggle room as long as you don’t put too many ads there or make your banner ad too long.

A great example we’ve mentioned before, in our article about the types of websites that earn the most revenue from Google AdSense, is CatForum.com.

They use the space below the navigation menu, and above the content, in the best way possible.

Their ad is slim enough to not affect the site’s content, but clear enough that anyone visiting the web page will see it. This will get people’s attention and convince them to click to see what the ad is all about.

3. In the Whitespace

Using the whitespace on either side of your content is another hotspot AdSense placement position. These ads are usually large and have bold graphics to capture people’s attention without taking too much away from the site’s content.

That’s one of the reasons they perform so well, and sites like RALkleuren.com use their sidebar area to generate ad revenue.

Long, vertical ads are best used for whitespace AdSense placement, and can generate a lot of impressions and clicks.

You just want to make sure to test your website’s mobile display to make sure the ads are displaying the way you want them to when people on the go visit your website.

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