The Best Google AdSense Alternatives for Publishers

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Google AdSense Alternatives are a handful of disadvantages to Google’s platform that make it unsuitable for certain blog sites. We’ll then take a look at the strengths of some of the major alternative ad networks and platforms, so you can decide the right mix for you.

Google AdSense Alternatives

There are dozens ” probably hundreds ” of competing ad networks and platforms out there. We won’t ignore them just because AdSense works pretty well.

Let’s dig into some of the most popular Google AdSense Alternatives.

1. Ad Exchange / AdX

Ad exchange alternatives

DoubleClick’s Ad Exchange (AdX), owned by Google, is like AdSense’s big brother. It’s not as simple as AdSense, but it offers more robust features and promises to help publishers optimize their revenue more effectively. It’s basically like AdSense with the training wheels taken off.

AdX provides a lot more options that allow publishers to increase the revenue of your inventory, such as better control over bidding or creating private auctions for advertisers.

2. AppNexus

AppNexus comes in just under Google for global advertising reach and spend ” which means they can be a healthy alternative or addition to AdSense. AppNexus has recently released open-source header-bidder wrapper Prebid.js, and their own full-service Publisher Suite.

AppNexus is working hard to overcome a bad reputation for poor ad quality over the past couple of years. Publishers working with AppNexus can benefit from the variety and control they offer, if they’re willing to accept a solution that’s a little less plug-and-play.

3. Rubicon Project

Rubicon Project, is also a major industry leader and provides a full-service SSP (Supply Side Platform) among other pieces of ad tech. They’ve recently scooped up several programmatic direct platforms, and, like AppNexus, offer their own header-bidder. They’ve rolled this all up into a solution for publishers called Seller Cloud.

Publishers can use one or several platforms within Rubicon, and can increase revenue by optimizing or automating several aspects of their ad operations. Like it’s kin AppNexus and AdX, Rubicon’s platform is more robust than AdSense, but can take a lot more to learn and manage.

4. BuySellAds

buysell ads alternatives

BuySellAds is a cloud market platform where publishers can put their site, and advertisers can preview the site’s stats. If the stats are impressive, they can purchase advertisement spots on the site. It’s up to the publisher to accept or reject ads. However, the advice is that publishers should accept ads that resonate with their content.

BuySellAds is a virtual middleman for the transaction. The service charge is 25% of every successful transaction. Note that a publisher’s website must have more than 100,000 impressions every month.

Minimum payout threshold for BuySellAds is $50 and can be done once every month.

5. Criteo

criteo alternatives

Criteo, a large SSP, offers both their own supply and demand. They are also significant buyers on exchanges such as AppNexus and AdX. The Criteo Publisher Marketplace offers over 11,000 publishers access to over 9,000 advertisers in 86 countries. Criteo is more selective about where they place ads, but they tend to pay higher CPMs than other partners.

6. Dianomi

If you’re a publisher looking to specifically target the financial sector, Dianomi might be ideal for your needs. They run over seven billion content ads per month, targeted at a business and financial audience. They boast an average reader income of $97,500 annually.

Dianomi places its focus on the financial sector. It’s a digital native content marketing platform that creates a connection between business/financial advertisers with a target audience who double as financial enthusiasts and are looking forward to valuable content.

Ads are run with videos, articles, buying guides, as well as product information or reviews. Every campaign is run on a cost-per-click (CPC) standard.

Dianomi’s quality is evident in the partnership signed with Apple News to display ads on iOS devices. Its lead management system ensures that a publisher gets automated leads surveys, analysis for a campaign run, and relevant reporting.

Dianomi works with over 350 publishers in the financial and business sector, including the likes of the Wall Street Journal, Forbes, and Bloomberg. So while their audience may be narrow, it’s perhaps best in class if this is your market. That narrowed audience can translate into a better ROI if the ads are on topic.

7. Index Exchange

index exchange alternatives

Index Exchange is a global independent ad network and marketplace. They work with premium digital media companies, and, like other AdSense alternatives, they offer real-time bidding capabilities and transparency in the buying process. They work with different ad types, including display ads across desktop and mobile, and video ads.

Publishers can set up their own private marketplaces with Index Exchange, allowing them more control over who can buy ads on their site. Publishers have access to yield optimization features to maximize revenue from their ads. They also offer a complete suite of real-time analytics.

Publishers on Index Exchange are screened, categorized and authenticated before they can sell their ads on the ad exchange. It’s an alternative to AdSense that puts a higher premium on their publisher vetting process, which guarantees ad quality for both advertisers and publishers.

Index Exchange has one of the toughest approval processes from what we have seen at Publift, but brings strong demand and is consistently one of our top five demand partners.

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