How to Track AdSense in Google Analytics to Optimize Your Revenue

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Google Adsense is a program is run by Google. The program allows the publishers around the Google network of content sites to offer automatic text, video, images, advertisements to name a few. All of this is directly targetted towards the site content and the audience.

You’ll find plenty of detailed information within Analytics that can help you tailor your content and ads to your site’s users. Here are a few suggested ways that you can view your Analytics reports with an eye towards boosting your AdSense performance:

  • Referring source: Which sites are directing visitors to your site? When you know where visitors are coming from, you can better tailor your content to them in order to keep them coming back for more. You can also work on ways to improve these sources, for example, through search engine optimizations, social campaigns or by setting up referrer relationships with the types of sites that send high value visitors your way.
  • Browser usage: See what browsers and technologies (e.g., Flash, Java, etc.) your visitors are using. It’s a good idea to check that your content suits the software and capabilities of your audience and investigate any browser incompatibilities that may be causing you to lose revenue.
  • Top exit pages: Which pages do your visitors regularly leave your site from? Identifying the logical exit points from your site, means you can increase the number of ads on your exit pages and monetize your outgoing traffic.

Why Should You Track Your Banner Ads?

Using AdSense is one of the easiest ways to make money online. But there’s always room to improve the way you display ads to boost your earnings.

Tracking the performance of your banner ads gives you lots of detailed insights about your ads. With MonsterInsights ads tracking, you can

  • Track click-through rates: You can see how many clicks each banner ad is receiving.
  • Identify the most effective placements: In order to maximize profit, you should place your ads where your visitors pay more attention to. Unless you track your ads’ performance, you can’t figure out the placements that attract more clicks.
  • Discover which ads your audiences are ignoring: Removing low performing ads can improve your audience’s engagement. In addition, it also helps you to improve the click-through rate of your other ads.

Tracking Your Ads in Google Analytics

By following these steps, you can easily track AdSense in Google Analytics. We’ll start with AdSense and Analytics integration, MonsterInsights ads addon, and how you enable ad tracking in WordPress.

Step 1: Link Your AdSense Account with Google Analytics

First, sign in to your Google Analytics account and select the website for which you’d like to link Analytics with AdSense.

website data

Then click Admin.


Now click AdSense Linking in the property column.

adsense linking

On the AdSense Linking page, click + New AdSense Link.

new adsense link

Select the AdSense property that you want to link with your Analytics property. Then click Continue.

adsense continue

Now select the Analytics views where you want to see your Adsense data. This is where you select the area where you want to Adsense to show the data in Google Analytics. You can select more than one Analytics view. Then click Enable Link and Done.

enable link

Step 2: Install and Activate the Ads Addon

Once you link your AdSense account with Google Analytics, you can use MonsterInsights to track your Google AdSense ads automatically.

MonsterInsights is the best WordPress plugin for Google Analytics and provides detailed reports right inside your WordPress dashboard. It makes using Google Analytics very easy by simplifying advanced tracking setups.

You can set up Google Analytics in WordPress using MonsterInsights without any coding. And as for tracking ads, you don’t need to insert any code or do manual configuration on your website if you’re using the MonsterInsights plugin.

To track your ads, you’ll need the MonsterInsights Ads addon. In order to access the addon, you must have the Plus license plan or higher.

Once you purchased the license, go to Insights » Addons and click Install under the MonsterInsights Ads addon.

monster insights addons in website

If the addon doesn’t automatically activate, click the Activate button to make sure the addon is active and ready to use.

Step 3: Enable Google AdSense tracking

After installing the addon, you’ll need to integrate Analytics with your AdSense account. If you were doing this step manually, you’d have to edit the Google Analytics tracking code.

But, thanks to MonsterInsights, you can integrate both the services with a click of a button.

Just select the checkbox to enable Google AdSense tracking by navigating to Insights » Settings » Publisher and then scroll down to Ads Tracking.

monster insights settings in website

Without any further configuration, you can start tracking your AdSense ads’ performance in Google Analytics.

View Google AdSense Reports in Google Analytics

Once you’re done with the setup, the next thing is to view your AdSense reports in Google Analytics.

Do note that it takes at least 24 hours for Analytics to gather data and show them in its reports.

To view your AdSense revenue, navigate to Behavior » Publisher » Overview. This gives you a quick summary of how your AdSense ads are performing.

publisher overview

Besides that, you can also view other reports in Google Analytics. For instance, if you want to know which pages generate the highest AdSense revenue, then click on Publisher Pages.

And if you’re interested in finding out where your traffic coming from, then click on Publisher Referrers.

Now, let’s look at some simple ways of boosting your AdSense revenue.

Maximizing Your AdSense Revenue

Once you get enough AdSense tracking data in Google Analytics, you can optimize your ads to boost your AdSense revenue. Below are a few ideas that might help you.

1. Test different ad placements:

When testing with different placements, think like a user. Place your ads near the content that your site visitors are interested in. This way, you can boost clicks, in turn increasing your advertising revenue.

2. Try different ad styles:

Your ads’ style and size can mean the difference between ads your visitors will notice and click, and ads they’ll skip right over. When choosing the right ad styles, your goal should be to make them more visible and decrease ad blindness.

3. Choose the right ad size:

When it comes to choosing the ad size, the general rule of thumb is that wider ad sizes tend to outperform their taller counterparts because of their reader-friendliness. You can test with different ad sizes on your preferred ad locations, and choose the right size that performs the best.

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