How to setup Matched Content Ad Unit by Google Adsense

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Google Adsense is a program is run by Google. The program allows the publishers around the Google network of content sites to offer automatic text, video, images, advertisements to name a few. All of this is directly targetted towards the site content and the audience.

What Is Matched content?

Matched content may be a free recommendation service that gives you an easy thanks to promote your content to your site visitors. By offering your readers more content that’s relevant to them, you’ll increase your site’s page views, the time spent on your site, reader loyalty, ad impressions, and ultimately ad revenue.

Matched content recommendations are supported topic similarity and are personalized for the reader. Our experiments show that on the average Matched content recommendations increase the amount of pages viewed by 9% and therefore the time spent on site by 10%.

With Matched content units, you select the pages where you want the recommendations to seem , then AdSense promotes the articles on your site that are most relevant to the readers of these pages.

Some important things to understand about Matched content units:

  • they carry relevant content to the eye of your users, which may help increase page views and time on site.
  • you’ll place Matched content units on any of the pages on your eligible sites.
  • Recommendations are within-site, for instance , if you’ve got two sites and, then the recommendations we generate for every site are going to be internal thereto site. Note that we only generate recommendations from pages that have Google ads or Matched content units on them.
  • These units work on mobile, tablet, and desktop.
  • For sites where the majority of articles do not have a picture , Matched content units will display during a text-only format.
  • The AdSense Program policies still apply to pages containing Matched content units.
  • they’re not eligible to be used in experiments.

Eligibility to use Matched content

Matched content is available to pick publishers. To use Matched content, you want to have a site that meets our minimum requirements for traffic volume and number of unique pages. We’ve put these requirements in situ to make sure that Matched content provides an excellent experience for your visitors. Check the Ads page in your Adsense account to see if you are able to make Matched content units.

Depending on your site, your eligibility are going to be one among the following:

EligibilityWhat it means
Not currently eligible to use Matched contentYour site doesn’t yet meet our minimum requirements for traffic volume and number of unique pages.
Eligible to use Matched contentYour site meets our minimum requirements for traffic volume and number of unique pages. In addition, Google will show ads in between your Matched content recommendations. The “Monetize with ads” option is switched on by default, but you can switch it off (when you create or edit a Matched content unit) if you don’t want to show ads. Note that if your site can’t be well monetized, Google won’t shows ads in your Matched content units even if you have “Monetize with ads” switched on.

Showing ads in Matched content units

Showing ads in your Matched content units can help further monetize your site. Here’s an example of a Matched content unit showing ads and proposals . The ads have the “Ad” label.

How to Create a Matched content unit?

Matched content may be a free service that promotes relevant content from your site to your site’s visitors, and may help to extend your page views and therefore the time your readers spend on your site.

To create a replacement Matched content unit:

  • sign in to your AdSense account.
  • Click Ads then Overview.
  • Click By ad unit.
  • Select Matched Content.
  • Use the drop-down within the upper corner of the preview area to ascertain which of your sites are eligible for Matched content. Learn more about eligible sites.
  • Give your Matched content unit a reputation .
  • in the “Style” section, change the design of your Matched content unit to match your site.
  • in the “Size” section, choose an ad size that matches your layout.

Notes: We recommend employing a responsive layout. A responsive layout is different supported the width of the container and therefore the screen size (e.g., on mobile, desktop, tablet, etc.). you’ll see how your Matched content unit may change in several containers by using the drag handle within the preview area.

When employing a custom size, we recommend choosing a billboard size with a width:height ratio of around 2:1 for a horizontal layout, or 1:2 for a vertical layout. we do not recommend that you simply use traditional banner ad sizes just like the 728×90 for Matched content. Note that neither the peak nor the width of your custom-size can exceed 1200 pixels, and just one dimension are often greater than 600 pixels.

  • within the “Ad options” section, leave Monetize with ads switched on unless you’d prefer to not show ads in your Matched content unit.

Note: By using this feature you comply with let Google try different ad types and optimize the amount , format, and size of the ads in your Matched content unit. Learn more about showing ads in your Matched content unit.
Click Save and obtain code.

  • Copy and paste the ad code into the HTML ASCII text file of any of the pages on your approved site. See our greatest practices below, for more information on placing your Matched content unit.

How to setup Matched Content Ad Unit by Google Adsense?


Let’s verify if your site is approved for Matched Content or not? already approved for Matched Content Ads and that we got a notification in my Adsense panel few months back.


  • Login to Adsense
  • Click on top-right corner gear icon
  • Select Settings from sink list
  • Clicked on Account -> Site management
  • Claim your site if you haven’t yet claimed
  • Check for Ready Green label. If you see that meaning – you’re ready to make Matched Content Ad Unit.
adsense matched content


Create an ad unit within the usual way, ensuring to settle on a billboard size that matches your layout, and to pick Matched content from the Ad type drop-down within the process.

It is recommended choosing an ad size with a width:height ratio of around 2:1 for a horizontal layout, or 1:2 for a vertical layout.

creat new ad unit


That’s it. Get asynchronous ad code and put it for your approved site’s theme. There are some tips though.

  • confirm you’ve got a picture with every blog post.
  • cause you to are omitting open graph append your blog pages/posts.
code type

Checkout below matched contents ads just above footer widgets. Between I’m wrapping it in .CSS class. you’ll put and modify below CSS code into your WordPress theme’s style.css file.

matched content program

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