How to Set up a Successful Google Ads Remarketing Campaign

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Remarketing in Google Ads consists of static images, animated images, video, responsive ads, and text ads that are placed on the Google Display and Google Search Network. What makes remarketing different from standard Display and Search advertising is the targeting.

How to Set up a Google Ads Remarketing Campaign

There are three core components of setup required to make and activate a remarketing campaign for your Google Ads account.

  • Create an audience to remarket to. Called a “remarketing list,” this audience is actually a set of users who qualify to be served your remarketing ads supported requirements you set.
  • Create a remarketing campaign within your Google Ads account. Creating this type of campaign is analogous to a typical campaign found out .
  • Create and/or upload display ads that contains a series of text and pictures to your created campaign.

Let’s dive into each of those steps in additional detail.

1. Create a Remarketing List in Google Ads

  • If this is often your first time remarketing, you’ll got to add a remarketing tag to your website. This small snippet of code allows visitors to be tagged with a cookie, so your remarketing ads are going to be shown to them once off your website. Once you’ve got this tag active, you’ll be ready to create remarketing lists.
  • After logging into your Google Ads account, click “Tools & Settings” within the upper navigation bar and choose “Audience manager.”
  • Once you’re in Audience manager, confirm you’re within the remarketing section under “Audience lists.” Now click the + button and choose “Website visitors” from the drop-down.
  • Give the audience a reputation . i like to recommend the name to incorporate the word “remarketing” and whom you’re targeting from the tag (ex. Remarketing – All Visitors). Then under “List members,” select “Visitors of a page.”
  • Under “Visited page,” select “Match any rule group.” And below that, the primary option should be “Page URL,” then the second option should be “contains.” Enter the URL that you simply want to retarget, whether that’s your whole website or a selected landing page. You then have the choice to pre-fill your list with users who have visited your website or page within the past 30 days, otherwise you can start with an empty list.
  • Under “Membership duration,” you’ll choose how long someone stays on this list (how many days you’ll remarket to them after they need visited your website). i like to recommend 30 days as an honest length of your time to remarket to someone.
  • Click the “Create Audience” button at rock bottom of the page, and your audience has now been created.

Once your list is made and therefore the remarketing tag is implemented on your site, an audience list size will begin to populate.

2. Create a Remarketing Campaign in Google Ads

1 – Sign into your Google Ads account.

2 – Click Campaigns then click the blue +. Choose your goal and choose Display campaign type.

Display Compaign

3 – Add your business website.

4 – Next, you’ll set all the parameters of your campaign, including the campaign name, location, language, bid, budget, and any additional options for your remarketing campaign.


5 – Name your ad group.

6 – Under “Audiences,” click Browse, and choose “How they need interacted together with your business.” this may open up your existing audience lists (or similar audiences) that you simply can prefer to remarket to.

click browse

7 – you’ll either prefer to create your display ads, or skip ad creation at now . If you select to make your ads later, you’ll save your campaign, but it’ll not run. If you create your ads, you’re given the choice to make a responsive display ad, upload a display ad, or copy an existing ad.

creat campaign

8 – Once your ads are created, click “Create Campaign.” Your first Google Re-marketing Campaign is now up and running.

3. Create Ads for Re-marketing

Before moving forward on adding your image ads into your campaign, confirm all the banner ads you’ve got are formatted and sized within Google’s ad requirements.

You have three options to make your ads:

  • Responsive display ads
  • Upload display ads
  • Copy existing ads

Responsive display ads are great for anyone who doesn’t have access to a graphic designer. It’s a simple thanks to create display ads, and Google will retrofit your ad in most sizes for you.

Otherwise, you’ll upload existing banners to run them as ads. We recommend uploading a spread of various sizes, so you’ll get as many placements as possible. you’d choose this feature over responsive display ads because you would like control of the looks of your ads.

Once your ads are created or uploaded, click “Add To Ad Group.” Then click on “Create campaign.”

Please confine mind that when adding images, Google usually puts those through a review process. During that review, your ads won’t be eligible to point out . Typically that review process is not any quite 24 hours long.

That’s it! After creating your re-marketing list, re-marketing campaign, and creating and/or uploading your content, your campaign is all able to serve ads to your audience .

Re-marketing are often an efficient tool to re-engage together with your existing audience. Whether your goal is sales, or sign-ups, or something else, you ought to be utilizing re-marketing campaigns the maximum amount as you’ll . Now that you simply have learned the way to create a re-marketing list, found out a re-marketing campaign, and make re-marketing ads, you’re able to get started!

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