How to manually place an AdSense ad unit in WordPress

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An ad unit is one or more Google ads displayed as a result of one piece of the AdSense ad code. You can create, customize and manage ad units on the Ads page in your AdSense account. Ad units give you control over where ads appear, and our native ad units offer lots of flexibility in terms of customization.

What Is Ad unit?

Ad units are containers you place in your apps to point out ads to users. Ad units send ad requests to AdMob, then display the ads they receive to fill the request. once you create an ad unit, you assign it an ad format and ad type.

What Is Ad format?

Ad format describes the way ads will look in your app and where they’ll be located. Ad type describes the sorts of ads an ad unit can show to users.

What Is Ad types?

When you select the ad types for an ad unit, you’re selecting the sorts of ads you would like to permit it to point out users. When the ad unit requests an ad from AdMob, it can only receive an ad that matches one among its assigned ad types.

  • Text, image & rich media: Text, image, HTML5 / rich media ads. might be text only, static images, animated images , or rich media (such as interactive ads). Note: Animated images aren’t supported for native ads.
  • Video: Ads with video and audio content. Video ads that appear in banner ad units always start muted. Users can unmute the ad if desired using the mute button provided by Google.
  • Interactive: Ads with an interactive element, like a playable ad or a survey.

The ad types available to an ad unit depend upon the ad format you chose when creating it.

Create a replacement ad unit in Google AdSense

Visit your AdSense account. you’ll probably find it following this link.

Navigate to Ads > Ad units.

Click on one among the ad type buttons.

Ad units

We will check out the two commonest at types here: Display ads and In-article ads.

Tips for naming your ad unit

I see different naming styles for ad units a day . While the precise format may vary, I find it most useful to possess a minimum of the subsequent information within the name:

  • the web site , if you’ve got quite one
  • position on your site
  • format (e.g., “Medium Rectangle”) or size (e.g., “300×250”)
  • device (e.g., “mobile” or “desktop”)

You can differ from this pattern, but I highly recommend to use an equivalent structure altogether names.

A) Display ads

Display ads are the oldest and most used ad format.

Click on the icon of this ad type and begin entering a reputation as suggested within the section above.

The correct ad size

The most critical choice for Display ads is that the one about the dimensions .

AdSense’s recommendation is to use a Responsive ad format, which suggests that the width and height of the ad are going to be selected automatically by AdSense. they typically fill out 100% of the available width of the element the ad is placed in. E.g., if your sidebar is 300px wide, the ad are going to be 300px wide also . This format is that the most suitable option for responsive themes.

There are a couple of situations during which you would possibly want to possess a hard and fast ad size. the foremost common is that AdSense isn’t always ready to determine the available with in order that the ad space stays unused or that you simply want to float text around an ad, which is additionally impossible with responsive ad types.

For testing, I’d recommend a 300×250 Medium Rectangle. attend the Ad Size field at the highest right, select Fixed and enter the values for width and height as within the image below.

Get the code

Click on Create to get the ad’s code.

Advanced Ads will later get the code automatically, so you don’t got to copy it. Jump ahead to the present step.

B) In-article ads

Instead of a Display ad you’ll also use the In-article ad, which is meant to seem within large text blocks, like articles during a blog.

Click on the In-article ads icon on the Ad units page.

You should see a preview of a piece of writing with an ad in it now.

In article

You can change the width of the preview together with your mouse. Just drag the blue vertical rectangle at the highest right of the preview window to the right size.

In-article options

You will find additional options for this ad unit within the section at the proper side of your screen.

Enter the ad unit name following the suggestions above within the name field at the highest of the choices field.

The Global options allow you to settle on whether to display only text ads or also display ads within the In-article ad. Keep the default enabled to extend competition on this ad.

Keep the Google-optimized styles option enabled within the Style section. No got to over-optimize something now.

Get the code

Click on Save and obtain code.

Copy the code from the appearing window and advance to subsequent step.

Place the AdSense ad in your WordPress site

Once you’ve got the AdSense ad code from one among the ad types above, you’ll log in to your WordPress site.

When you have Advanced Ads installed and activated, you ought to see a complicated Ads menu icon in your backend.

advanced ad tools

Connect with AdSense

Go to Advanced Ads > Settings and choose the AdSense tab.

Click on the hook up with AdSense button, choose your Google account and replica the verification key into the acceptable option in Advanced Ads.

Your AdSense account should now be connected to Advanced Ads and permit you to pull the ad codes automatically.

Creating the AdSense ad

Go to Advanced Ads > Ads and click on on the New Ad button.

Enter a title for your ad – it’s only visible to you. you’ll follow the suggestions I gave above for the name in AdSense or reuse it

Select AdSense ad within the Ad Type box.

From here you’ve got two options, counting on whether you’re using the Text & display or In-article ad type.

A) Text & display ads

ad unit list

Select the ad from the ad list by clicking on the acceptable row.

Click on the Publish button to save lots of the ad.

Go ahead to the Placing the ad section.

B) In-article ads

The In-article ad might appear within the ad list, but getting it leads to a mistake since AdSense doesn’t support this feature, yet.

Instead, click on the Insert new AdSense code link and paste the In-article AdSense code into the appearing textarea.

Click on Get details.

The last step will import the small print of the ad into Advanced Ads.

Click on the Publish button to save the ad and advance to subsequent step.

Placing the ad

Advanced Ads separates content (ads) and positions (placements) to form you more flexible when it involves rotating or replacing ads.

There is an outsized number of options to put the ads. you’ll place them manually using shortcodes or a sidebar widget or use a placement to inject the ad manually without touching any code.

In the remainder of this tutorial, i will explain the way to add this ad to the content of your site automatically. After all, this is often the simplest performing and recommended position for AdSense ads.

Now, select the paragraph after which the ad should appear. A well-performing content ad appears after the primary , second, or third paragraph.

On Advanced Ads > Placements you’ll also select a reputation and edit or add the ad to the location . This step isn’t needed if you chose it while creating the ad.

Anyway, you should inspect Advanced Ads > Placements to ascertain that each one options are selected correctly.

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