How To Increase Google Adsense Revenue

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Google AdSense provides the simplest way for publishers to earn money from their online content. AdSense works by matching ads to your site based on your content and visitors. The ads are created and purchased by advertisers who want to market their products. Since these advertisers pay different prices for various ads, the amount you earn will vary.

5 ways to increase AdSense revenue:

The types of increase AdSense revenue are:

1. Write more content

There’s no secret that websites that produce the most content grow more quickly than sites that produce less. this is why serial site builders tend to outsource their content writing to help scale site growth over time.

The data from the performance report showed that the ten websites with the highest revenue growth wrote an average of 87 blogs. In contrast, the ten websites that had the least amount of revenue growth wrote an average of 25 pieces of content.Publishers using Ezoic’s Big Data Analytics have the benefit of seeing revenue by word count to understand what length earns the most money for their specific audience. they can also see how content length affects engagement metrics like bounce rate and page engaged time.

2. Create more video content

As of January 2020, YouTube is the second-most popular social network on the web. There are over 2 billion users, and over 1 billion hours of video content is consumed on the platform every day.
These results can drive traffic to your YouTube channel, but it can also do the same for your website if you natively host your videos. Legally speaking, it would violate antitrust laws if Google gave preference to only YouTube videos in these SERPs.
Natively hosted videos will also appear in these search results, too. this is why if you search breaking news, often you find natively hosted videos from news websites.
Backlinko has a fantastic guide on how to rank YouTube videos, and here are the search terms Google tends to use video results in a SERP:

  • How-to keywords
  • Reviews
  • Tutorials
  • Anything fitness or sports-related
  • Funny videos

Also, there are studies showing that relevant video content embedded in written content drives more engagement and revenue. If you have no idea where to begin with video content, here’s our guide on how to become a video publisher.

3. Improve engagement metrics to increase AdSense revenue

Most people agree that “good” user experience is where user engagement is high. The visitor is reading content, viewing multiple pages, and sharing the content across social platforms. Additionally, we’ve known for some time that time on page is positively correlated with earnings.

How can publishers increase engagement metrics on their site? Here are some proven tactics that improve visitor engagement and SEO:

  • Writing long-form articles (Additionally, use the inverted pyramid style of writing).
  • If you produce unique video content, embed a video that’s relevant within your post.
  • Strike the right balance of display ads throughout your site.
  • Write step-by-step “how-to” content that’s relevant to your niche.
  • Avoid mobile optimization errors on your site.

4. Diversify revenue streams

revenue streams

Diversifying revenue streams is becoming an increasingly popular strategy for publishers. Why? think about growing your website like investing in the stock market. Investing in many various stocks (like an index fund) is far less risky and volatile compared to investing all your money into a single stock.

Some publishers are afraid of display ads affecting their affiliate revenue, or vice versa. in reality, most affiliate sites earn more money from adding display ads than the little they lose in affiliate income.

Here are some ways you can diversify your revenue streams:

  • Sponsored/branded content
  • Product sales
  • Direct deals
  • Subscription-based or donation-based models

5. Grow the value of your ad inventory

Growing the value of your ad inventory refers to increasing the price of the physical ad space available on your website to advertisers.
Furthermore, some ads can decrease in value and cause your entire site to make less money over time. Why? Advertisers don’t want to pay for ads that people are not engaging with.

The reason behind this is that all visitors to a site behave differently. At Ezoic, we’ve learned some of the visitor behavior and ad attributes that affect the impact of ads on user experience are:

  • Time of day they visit
  • Day of the week they visit
  • Traffic source
  • Device type
  • Scroll depth
  • Geographic location
  • Ad color
  • Size of the ads
  • Ad type
  • Location of the ads
  • Number of ads per page

it would take publishers that have a large team of people months or even years to check all the visitor behavior and ad attributes i mentioned above. If you monetize with programmatic ads, the two main competing goals are UX and ad revenue.

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