How To Increase Google Adsense CTR

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Google AdSense is probably the most reliable way for professional bloggers to earn income from blogging. Bloggers display Google ads on their blog. When their readers click on such ads, bloggers get a share in revenue from Google. Click Through Rate (CTR) and value Per Click (CPC) are the two major factors that determine the income of an AdSense publisher. We don’t have any control on CPC, so if you’re getting low CPC, you’ll have to accept it. Therefore, bloggers often focus on the way to increase AdSense CTR rate. By increasing CTR, bloggers hope to mitigate the effect of low CPC.

As I said, by trying and increase CTR rate you’ll balance the effect of low CPC to some extent. it’s important that your website or blog gets a healthy CTR. Let’s have a look at methods which will help you in this regard:

1. Create The Right Kind Of Content For Adsense

Before ad placement, ad types or anything , your content type and quality are the highest factors that impact your Adsense CTR. If your content isn’t engaging and is unable to stay people on your site for long enough, you won’t be able to get any clicks on your ads.

The longer an individual stays on your site and the more they scroll your pages, the higher your chances of driving clicks and earning money with Adsense.

2. Use all your ad blocks, and make them big

Use all of your ad blocks. in addition to increasing your chances for a click, this increases the ad spaces on your site advertisers can bid on and gives you a better overall RPM.

You’re allowed to use 3 ad blocks and three link units for every page of your site. While I don’t normally use link units at all, I do use 3 ad blocks no matter how short my content is. Forget all the other size options that Adsense gives you. Bigger is better. Forget trying to blend it into your content, just make them visible so people can’t miss it.

I’ve done extensive testing colours and came to at least one conclusion: blending is not always the solution . As long as people can see them, they’ll click on that if it’s something they’re interested in.

3. Use a Scrolling Ad Block

Thre are mixed opinions about scrolling ad blocks. Google doesn’t like them and most experts discourage using them. But I’ve seen some pretty good results with them. It may be a case-by-case basis. If they see you’re using it to control clicks, you’re putting your account as risk.

Ever visit a website and see the ad follow you down the page as you scrolled down? Implementing that into my websites dramatically improved my CTR and overall RPM.

Even if you are doing get permission to use it, it’s only against the policy if you hover it over your content. for example, if you had an ad block above your post title and it covered your content as you scrolled down, that would be against the rules. If you’ve got it within the sidebar, away from any content on the site, you’re allowed to use the feature.

4. Use Text & Image Based Ad

With Adsense, you’re allowed to choose whether your ad unit is image based or text based. Unless you’re seriously crazy with one type of ad, try using Text & Image based.Using both text and image options allows more advertisers to bid on it (text ad bids and image ad bids) and increases your overall Cost Per Click.

text and display

Don’t expect to see a moment jump in CPC. From my experience, it’s not a huge increase, but over time, it does pay more per click than an only text or only image ad. Increase your CTR instantly by using the Newspaper WP Theme, the highest converting Adsense WP theme I’ve ever used.

5. Keep A/B Testing Your Ads For Optimization

Continuous experimentation and A/B testing are the keys to achieving higher Adsense CTR.

Whatever I’ve shared in this article is based on my own experiments and testing that I’ve done on different sites in several niches. Even if it works for you, you still need to experiment with other variations to determine whether it’s the best approach for your niche and audience.

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