How to improve your page speed by Google AdSense

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Google Adsense is a program is run by Google. The program allows the publishers around the Google network of content sites to offer automatic text, video, images, advertisements to name a few. All of this is directly targetted towards the site content and the audience.

AdSense Vs Page Speed

As per Wikipedia, Google earned 22% of its revenue from AdSense during 2014 and this is often an equivalent situation for other years also .

More than 14 million sites are using AdSense and therefore the publishers got to place a bit of asynchronous script code on their webpages so as to display ads. Below are the sort of ads supported by AdSense:

  • Image and text ads with no limit on a page
  • Horizontal and vertical link ad units
  • Two search boxes
  • Page-level ads for mobile devices
  • Matched content ads for content recommendation

Ideally an eligible publisher can place of these sorts of ads on one page. Recently Google also removed the limit of placing three content ads on a page and allows publishers to put ads proportionate to the content length on the page.

Sounds good? Well not!!! Speed is one among the algorithmic factors for deciding the ranking of webpages on Google search results. So placing of these ads on a page will kill the page loading speed and take down your program ranking.

One side Google is pushing for speed and HTTPS, on other side AdSense ads will slow the pages. It’s an understatement , company that earns >20% of revenue from a product has contradictory vision to confuse common users. If you’re AdSense publisher and searching for fast loading pages then it’s a time for you to seem for alternatives like affiliate marketing.

AdSense Page Speed Issues

Google loads advertisement images through the server “”. Whenever you see this link in page speed testing then it’s from AdSense ads. Below are a number of the page speed issues associated with AdSense ads:

  • Ad codes are asynchronous in nature which suggests it’ll load in parallel to the page content and can not stop the content loading. But the earnings of your AdSense ads depends on placing them on above the fold area. this may cause block the rendering of the page by crawlers which can be shown as high priority issue as “Eliminate render-blocking JavaScript and CSS in above-the-fold content”.
  • Since advertisements got to be loaded from external servers, this may push the content and make cumulative layout shift (CLS) delay. CLS is one among the Core Web Vital parameters to live the page speed score supported user experience. Hence, this may directly impact the score on mobile and desktop.
  • because the images within the ads can’t be cached you’ll see optimize images and leverage browser caching issues. this may be a true problem for matched content ads which can display image for every article.
  • Advertisers still use HTTP servers to distribute ads, this may create mixed content issue when your site is loading on HTTPS.
  • Frankly, you’ll see all kinds of issues in pingdom and GTmetrix like avoid redirecting, enable minification, enable compression, defer parsing JavaScript, etc.

How to Improve Speed with AdSense Ads on a Page?

Though there are not any perfect solution, you’ll try the followings to enhance the page loading speed with AdSense code on the pages. Remember, these suggestions will impact your revenue as a tradeoff for improving the speed. Hence, test throughly to settle on the choices that works for you.

1. Ad Balance

Google AdSense account features a feature called Ad Balance. this may assist you to see the share of ad serving that contributes to your revenue. In most cases, 90% of the revenue is generated from fewer ads on the location thanks to prominent placement. Basically you’ll remove all other ads to supply better user experience with no or less impact on the revenue. Google retired this feature for display ads. However, you’ll do the ad balance with auto ads to minimize the amount of advertisements on the page.

2. Remove Matched Content Ads

Based on our usage we found that the matched content ads have one among rock bottom CPC among different categories of ads. you’ll hardly earn few dollars per month especially when your page views are less. Each image shown on the matched content ad will create problem like compression and leverage browser caching. because it may be a block of post recommendation (along with ads if supported on your account), this may be a serious speed killer not worth for earning few dollars.

3. Auto Ads (Earlier referred to as Page-Level Ads)

Matched content ads are a part of Auto or page-level ads. When enabled Google automatically scan and insert advertisements on your pages using AI technology. This doesn’t need any intervention from you. Though it’s good, Auto ads work well in mobile and AMP pages. However, it earns very less CPC from advertisers almost like matched content recommendations. Though the ads will primarily load on mobile devices, the scripts will load on all devices on all pages thus causing delay in page speed. We recommend to remove these Auto or page-level ads to improve page loading speed. At least, you’ll test and disable anchor and vignette ads on mobile devices which are a part of Auto ads setup.

adsense page level

4. Disable Rich Media Ads (Retired)

This action may impact your revenue, so test this by fixing an experiment. Disable the image and video ads in order that the image related issues (generally high priority) are often eliminated. you’ll do that by choosing ad type as text ads and disable video ads in ad restriction. Unfortunately, Google removed this feature and you’ll not be ready to choose the ad type any longer . you’ll still use blocking controls in your AdSense account and disable intruding advertisers on your site.

5. Placing Less Number of Ads with Other Scripts

As a rule of thumb place three or less ads on a page. you’ll place more ads on the pages with 1000+ words in order that the content length is monetized with number of ads. The speed of your site also depends on other plugins, images and scripts used on the page. Hence, if you’ve got too many scripts (dynamic pages) running on your page then avoid placing many ads thereon page.

6. Monitor Actual Loading Speed

Besides using various speed testing tools the simplest thanks to monitor the particular loading speed is to use Google Analytics. you’ll integrate AdSense with Analytics account so as to quickly view the performance of pages displaying ads under “Behavior > Site Speed” section. Taking corrective actions consistent with the speed score and recommendations will help to extend the speed and user experience.

7. Defer Google AdSense JavaScript in WordPress

If you’re using AdSense in WordPress site then it’s easy to urge 100/100 score in PageSpeed Insights tool. you’ll do that by disabling AdSense JavaScript using WP Rocket caching plugin.

  • After activating the plugin, attend “Settings > WP Rocket > File Optimization” section.
  • Scroll right down to bottom and enable the choice “Delay JavaScript execution”.
  • this may defer “adsbygoogle.js” and lots of other popular scripts like Google Analytics.
delay ads.
  • Clear your cache and check the page speed in Google PageSpeed Insights tool.
  • you ought to get 100/100 or similar on both desktop and mobile.
page speed

8. Reduce the dimensions of your pages

Declutter behind the scenes to offer users a faster experience on the page. Use a tool like Ghostery to live the bandwidth and latency impact of pixels and other elements, then eliminate people who slow you down and supply little benefit.

  • Volume. Remove or reduce any bulky content. Aim for 1,000 or fewer bytes and 50 or fewer server requests.
  • Images. Select and compress efficient images, and prioritize the download of visible content.
  • Ads. Assess the ads running on your page. Review the latency of ad-related calls (especially when it involves video ads) and work with low performing monetization partners to deal with delays.
  • Tags. Consolidate data and analytics tags. think about using Google Tag Manager. Pick third-party ad tech partners with lower latency.
  • Platform. Consider building your site using open-source tools like Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWA), which are designed to form pages load fast.

9. look at how you qualify

Using tools to live different aspects of your site will assist you identify areas for improvement more easily than if you were to only estimate. Here are a couple of of our favorites:

  • Page Speed Insights analyzes your site performance, scoring its speed and user experience and identifies issues to repair . the simplest practice may be a score of 85 or above.1
  • Webpagetest provides a Speed Index that indicates the typical time at which visible parts of the page are displayed. Aim for a Speed Index of three ,000 or less and load time of three seconds or less — ideally 1-3 seconds.2
  • Chrome DevTools may be a versatile real-time tool for evaluating your website’s performance right within the browser. you’ll simulate network and CPU speeds, examine network loading details and see how your site’s code is impacting your page.
  • Mobile-Friendly Test is meant specifically for mobile sites. This tool analyzes exactly how mobile-friendly the location is, and focuses on elements beyond speed also.

10. Have a clear out – reduce the size of your pages.

Reduce the dimensions of your pages.

  • Target 50 or fewer requests and 1,000 or fewer bytes to optimize load time.
  • Compress and choose efficient images, and prioritize download of visible content.

Assess the ads and trackers running on your page.

  • Use a tool to live the bandwidth and latency impact of pixels and other elements on your pages (e.g., Ghostery). Evaluate if trackers are needed and used, and if they supply enough benefit.
  • Review latency of your ad partners, especially those delivering video ads, and take away low performing monetization partners.

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