How to Google Adsense Revenue Drops after Moving WordPress Site

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Google Adsense is a program is run by Google. The program allows the publishers around the Google network of content sites to offer automatic text, video, images, advertisements to name a few. All of this is directly targeted towards the site content and the audience.

What is AdSense and how does it Work?

Google AdSense is an advertising network travel by Google that permits bloggers and website owners a chance to earn money by showing text, image, video, and other interactive advertisements on their websites. These ads are targeted by site content and audience.

AdSense ads are cost-per-click (CPC) meaning you get paid for whenever a billboard is clicked on your website. the quantity you receive per click varies supported ad content and user’s demographic.

So you’ll receive 10 clicks on your ads where one click could also be worth $6 while others are only work $0.20 each.

It all depends on your user demographic and site content. for instance traffic from tier-1 countries (U.S, U.K, Australia, and Canada) usually get a way higher CPC vs traffic from tier-3 countries.

Here are three factors that impact your overall AdSense revenue:

  • Ad Size
  • Ad Placement
  • Quality of Traffic

Let’s take a glance at which AdSense size and placements perform the simplest .

Best Adsense Ad Size and Placement

Since we all know that Adsense revenue depends on how your users interact with ads on your website, strategic placement of ads is crucial for increasing your Adsense revenue.

In our experience, the AdSense sizes that employment best are:

  • 336 x 280 (Large Rectangle)
  • 300 x 250
  • 728 x 90
  • 160 x 600

Notice that these are fairly large ads thus are more prominent by default. The areas where you would generally place them even have to be prominent.

The ideal ad placements are your site header, above content, in-between content, and after post content.

Sidebar ads rarely have an honest click through rate (CTR) thus we tend to avoid them altogether.

The general rule of thumb is that you simply should place a minimum of one ad unit above the fold of your website. Above the fold is that the area visible to users once they land on your website without scrolling.

There are few AdSense placements that you simply absolutely want to avoid in the least cost because it may result in your account getting terminated.

Floating Scrolling Ads – Some publishers use floating sidebar widgets or floating footer bars to display ads that scroll with users. We’ve seen people getting their AdSense account banned for doing this, so we recommend against using this placement.

Popup Ads – we’ve also seen folks displaying their AdSense ads inside a lightbox popup. this is often also against AdSense policies, and you should avoid this placement.

Ads above pagination – one among the simplest places to get accidental clicks is above pagination. We received a warning from Google about this and made a fast change to stop getting our account suspended.

Also whatever you are doing , don’t click on your own ads. Because that’s a sure-fire thanks to get your Google account banned.

Having that said, let’s take a glance at the simplest Google AdSense plugins for WordPress which will assist you increase your AdSense revenue.

Managing and Inserting Adsense Ads in WordPress

The best thanks to manage ads in WordPress is by using an ad management plugin. These plugins allow you to insert and manage your ads from one spot without writing any code.

Here are some WordPress plugins to optimize your AdSense placements.

1. Insert Post Ads

insert post ad

As the name suggests, Insert Post Ads may be a free plugin that permits you to simply insert ads inside your WordPress blog posts.

The plugin allows you to put your ads in between your paragraphs which may significantly boost your revenue.

It is very easy to use and doesn’t require any complicated settings. Simply create a replacement ad unit and paste the Adsense ad code. Select where you would like the ad to appear, e.g. after paragraph 1 and publish the ad unit. That’s all, the plugin will automatically start displaying the ad in your posts.

2. Adsanity


Adsanity may be a premium WordPress plugin to properly manage ads on your WordPress site. It works with all advertising platforms including Google AdSense. you’ll easily create and insert ads on your WordPress site and manage all of your ad units from your WordPress admin area.

You can create ad groups and display ads on rotating basis. you’ll also display ads using drag and drop WordPress widgets. For more information take a glance at our tutorial on the way to manage ads in WordPress with Adsanity plugin.

3. OIO Publisher

oio publisher

OIO Publisher is another ad management tool available for WordPress. it’s simple to use and provides you a neater thanks to manage and insert AdSense ads into your WordPress site. you’ll create Ad zones for various ad units and use buttons and widgets to insert ads on your site. OIO Publisher also offers stats on how your ad units do . inspect our tutorial on the way to manage ads in WordPress with OIO Publisher.

These plugins work with all WordPress themes, and that we highly recommend that you simply use them for your ad placements.

Google Adsense Revenue Drops after Moving WordPress Site over to HTTPS / SSL

Moving site from http to https leads to much lower earnings.

As you’ll have noticed on our recent blog post on the way to move WordPress site over to HTTPS, Crunchify moved over to HTTPS and enabled OV (Organization Validation) Certificate everywhere.

It took some significant amount of your time for this HTTPS migration. It went perfectly smooth with none issue.

After few days, I started noticing little around ~10% less revenue on my Adsense account. With quite ~16 millions visits per month, ~10% revenue loss is critical and that’s not good.

There are definitely lot advantages moving over to HTTPS but thus far I’ve seen little search result ranking boost with it but AdSense earnings seem to possess taken successful little-bit.

Does Switching to HTTPS affect AdSense Revenue?

Take a look at below image, I started checking out similar issue and that’s not only me but numerous folks have reported an equivalent issue.

https revenue drop

I did little more digging and seems, not all ads are serving over HTTPs yet and hence lower bidding on ad slots are causing this impact.

There isn’t any official comment we’ve heard from Google but i think , hopefully they address this issue soon. Some larger publishers also noticed up to ~25% revenue drops after moving WordPress site over to HTTPs.

We will enable SSL again in few months to perform more test. Please stay tuned and allow us to know if you’ve got the other observation after moving WordPress site over to HTTPs. Take a look at similar conversion at official Google Adsense forum.

Some more information:

  • confirm you don’t have any content loads over HTTP
  • confirm you modify Adsense URL to https:
  • Google will remove all non-SSL compliance ads for HTTPs sites

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