How To Create Video Ads on My Website

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Now that you understand the power of a mobile video advertisement maker is, you can move on toward the monetization aspect. Today, video ads are some of the most effective means to successfully generate greater conversion rates and build revenues for your site. Even so, including video ads on your site is slightly more complicated than simply embedding a few YouTube links across your web pages.

Creating Video Ads with Google AdWords

The first step to creating a video or mobile ad is very similar to the way you would create an image or text ad. Go to the Ads tab and select “Video ad” or “WAP mobile ad” from the “New ad” dropdown menu:

Video Ad

We’ll start with video ads. The first choice you’re presented with is selecting a video ad template:

video ad template

The templates include:

  • YouTube Promoted Video Templates
  • In-Stream Video Ads
  • Click to Play Video
  • Expandable Video
  • InVideo Static Images

Here you can leverage YouTube content that’s a fit, or you can upload your video files for the different video ad network formats. As with image ads, the more formats you have ads created for, the more ad slots you can potentially fit your creative into.

6 Technical Steps to Publish Video Ads on Your Website:

To make sure you’re getting the most out of your website’s video ads, you need to build the right foundation on your website. Follow these steps to guarantee that you’re maximizing your potential revenues and insights from every video ad you post on your website:

1) Sign Up for a Relevant Video Ad Network

While you can place your own videos on your site as ads, bigger revenues depend on the quality and variety of ads you display. As such, signing up for a video ad network is the easiest way to make sure you have a steady pipeline of ads. Networks such as Google’s DoubleClick Ad Exchange (AdX) present you with an easy approach to placing ads and access to fairer prices due to their real-time bidding model. Keep in mind that you can sign up for more than one network.

2) Set up an Ad Manager to Keep Track of your Ads and Placements

DoubleClick for Publishers (another Google service) and similar applications make it easy to actually start placing your ads and creating spaces for them to be viewed. Ad managers such as DoubleClick (and now Google’s AdSense Manager) let you easily create ad tags, set up your ad buying, and keep track of how well each ad is performing. Most importantly, it automates the process of placing the highest quality ads possible on your website.

3) Make Sure You Have the Right Video Player for your Needs

On a more technical side, you need to make sure your website can properly handle video ads. If you’re using Google’s services, for instance, the company only accepts certain video ad formats (medium or large rectangles) for display ads, and they include a list of permissible sizes for your video ads on their guides for inserting videos in different parts of your site. For ads in your embedded videos, you’ll need to make sure you can integrate pre-, mid-, or post-roll ads.

4) Set up Your Pages for Video Ad Display

Once you have the right infrastructure in place, you’ll need to connect your setup services with your website. Set your ad unit on Google’s Ad Manager to display text and image ads (or only image ads), and you’ll start seeing ads displayed on the locations and pages you’ve permitted. Make sure your video players and display locations are functioning properly while adding the appropriate JavaScripts and tags to your back-end to start tracking your ad performance.

5) Select the Right Videos to Start Displaying Ads In

In addition to display ads, you can integrate ads directly into your embedded video player, giving you additional real estate for revenue. Even so, simply inserting pre- or post-roll ads won’t raise your revenues. The key is to find videos with larger viewership and virality to help get as many eyes on your ads as possible. In a similar vein, viral videos and those that are engaging—which keep viewers watching through the end—are more likely to earn you higher revenues per play.

6) Monitor Your Performance

Once you’re set up and displaying video ads, you’ll need to keep an eye on your performance to ensure you’re getting the most out of your webpages. Keep tabs on click through rates, viewership, and which ads are gaining more traction, as well as the videos and spots on your website that are delivering the best results. This will help you optimize your offerings and make your site more appealing to publishers and advertisers.

Getting started with video ads takes some time, but it can be well worth your while. With their growing popularity and revenue potential, integrating video ads into your site can help maximize your website’s monetization capabilities.

Adsense Video Ads: How To Add Them Your Website In 3 Easy Steps

Traditionally, Adsense publishers have been able to advertise on their own websites by using either text or image banner ads.

And while these are still valid types of ads that can be used to advertise on a website, video ads are now available on the Adsense network. And, so far, video ads have proven to be significantly better at grabbing consumer attention, especially when compared to traditional text or image ads.

With that said, let’s take a quick look at how to add Adsense video ads to your website in just three quick and easy steps.

Step 1 – Ensure Compliance With Adsense Video Ads Policy

If you’re already familiar with Google Adsense, you already know that publishers need to adhere to Google’s Adsense Program policy in order to advertise with the platform.

In addition to this policy, there are several video-specific policies, which advertisers must comply with, which pertain to video ad requirements. This includes the type of media player used, ad serving methods, as well as video format guidelines.

Step 2 – Add Adsense Code To Your Site 

In order to be able to apply to run ads on your web pages, you’ll first need to ensure that you’ve added the Google Adsense code to your website. The Adsense code allows Google to track your ads and keeps tabs on who’s viewing and/or clicking on them. 

If you’re using WordPress to power your site, you can add the Adsense code to your site by using a plugin.

Otherwise, you’ll need to add the code to your site’s HTML code manually.

Step 3 – Apply To Adsense Network And Earn!

Once you have your website up and running, and you’ve added the Adsense code to your site pages, it’s time to apply to the Adsense Program to find out if your site qualifies.

It’s important to understand that Adsense runs a pretty tight ship, especially when it comes to who they qualify as a publisher. In other words, don’t be surprised if your site isn’t eligible the first time you apply.

If your application is denied, Google will give you a notification letting you know why you’ve been turned down.

Otherwise, if you are approved, you’ll instantly be able to start displaying video ads on your site, earning money every time somebody views or clicks on your ads.

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