How to Create Mobile Ads in Your Website and Mobile Ad Formats

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Reach your customers while they’re on the go with ads on mobile devices. This article explains how to show your ads on different mobile devices, like mobile phones and tablets.

Types of mobile ads

  1. Text ads
  2. Image ads
  3. Mobile app promotion ads
  4. Call-only ads

Mobile image ads requirements

To create image ads, your campaign must be opted into the Display Network, either as “Display Network only” or “Search Network with Display Select”. If you’re using 3rd party ad serving to create ads, make sure to use the accepted sizes for images and follow the requirements:

  • Mobile phone: 320 x 50, 300 x 250, 336 x 280 Interstitial
  • Tablet: 300 x 250, 728 x 90, 468 x 60, 336 x 280 Interstitial

Mobile devices

Mobile devices are products people use while they’re on the go. New mobile devices are constantly being released, so we don’t have a comprehensive list of all of them. However, here are a few common types:

Mobile phones

“Mobile phones” usually refers to smartphones that have a screen smaller than 7 inches. Keep in mind that in Google Ads, mobile phones are sometimes to as “mobile devices” or “mobile devices with full browsers.”


Tablets resemble both mobile phones and computer in many ways. But unlike mobile phones, tablets typically have a screen that’s 7 inches or larger. And unlike computers, tablets have touch screens. Keep in mind that in Google Ads, “Mobile devices” is sometimes used to refer to mobile phones and tablets.


Wearables—like smartwatches—are devices that people can use to connect to the internet on the go but are typically smaller than mobile phones. At this time, Google Ads doesn’t show ads on devices that don’t have a screen.

Only show ads on desktop computers

Here’s how to change your campaign settings to show ads only on desktop computers:

  1. Sign in to your Google Ads account.
  2. Click Devices in the page menu along the left side.
  3. In the “Device” column, find rows that say “Mobile phones.” 
  4. Click the “Bid adj.” cell for your desired campaign or ad group.
  5. Choose Decrease from the drop-down menu.
  6. Enter 100 in the % field, and click Save.

Creating Mobile Ads with Google AdWords

AdWords features such as Google’s click-to-call functionality help improve mobile advertising within your AdWords campaigns, but you can also use the AdWords platform to create a specific, mobile-focused ad. These ads are only a tip of the iceberg to Google’s mobile product offerings.

With a text ad, you can create a specific ad for mobile, and target specific carriers:

New WAP mobile ad

You can point these ads to a specific mobile landing page if your standard landing page isn’t optimized for mobile. You can also make similar mobile targeting adjustments within the networks and devices settings.

On the mobile image ad side, you can also point your ads to specific mobile landing pages and can exclude mobile carriers.

Additionally, within the Display Ad Builder you can create a specific kind of mobile ad called crossfade images, which allows you to rotate multiple images into a mobile display ad:

mobile display ad

This can often be a more engaging and better performing version of a mobile ad.

If you’re looking for some inspiration, we have some video ad ideas in this post. But as with all ads and ad formats, however, the only way to truly tell if an ad is effective is to test and analyze. In our final installment of the Google AdWords ad series, we’ll cover how to analyze Google AdWords ads.

Mobile Ad Formats

9 out of 10 mobile marketers use mobile advertising running their ad campaigns as mobile ad formats help to increase the engagement rate alongside with ad revenue.

With native advertising on mobile, the large brands raise million-dollar incomes, rewarded ads and rich media generate highest CTRs, while mobile native type goes viral and widely shareable.

Now, the types of mobile ad formats are:

In-App Ads

in-app ads

In app ads offer dynamic and flexible user experience, with animations and interactive effects. Mobile in-app advertising includes ad types like mobile interstitial ads, native, reward advertising, mobile ad banners, and other display formats.

1. Less distractive.

2. Highly interactive.

3. Better controlled and managed.

Interstitial Mobile Ads

interstitial mobile ad

Interstitial ads are full-screen banners that appear between game levels. Interstitial mobile ads can be built into the application’s script with SDKs. Mobile interstitial banner can not be closed until the interval ends that guarantees the immersive user experience.

1. Memorable.

2. High impressions.     

3. High conversions.

Mobile Rich Media

mobile rich media

Mobile rich media ads are delivered in the form of mobile banner ad format that includes a set of HTML, CSS, JS, and image files. Mobile rich media ad type enables the advertiser to implement the boldest creative ideas.

1. High engagement.

2. High interactivity.

3. High conversion.

Rewarded Video Ads

rewarded video ads

Rewarded ads Rewarded ads offer the incentive/reward to the user who’s watching the ad in return for the extra bonuses in game, extra life, hints or valuable content. Reward advertising video (15-30 seconds), provide the choice: to watch or skip.

1. High engagement.

2. High interactivity.

3. High completion rate.

Mobile Video Ads

mobile video ads

Mobile video ads produce the best engagement rates. Insteam mobile pre-roll ad formats play before the mobile video ad starts, the mid-roll ad formats pop up in the middle of the video, and the post-roll ad appears right after the video.

1. High engagement.

2. High interactivity.

3. High conversions.

Mobile Native ads

mobile native ads

Mobile native ads include textual or video ads that imitate the look of the editorial content at website. Mobile native ad is not perceived by the user as a direct advertising, which increases the user loyalty.

1. Non-intrusive.

2. Cost-effective.

3. Align with design.

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