How to Avoid Policy Violations in Google Ad Manager

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Google Adsense is a program is run by Google. The program allows the publishers around the Google network of content sites to offer automatic text, video, images, advertisements to name a few. All of this is directly targetted towards the site content and the audience.

Possible Reasons For a Policy Violation:

A policy violation in Google Ad Manager could also be thanks to several reasons and that we have listed down a couple of below.

  • Malvertising in ad creative. it’s one among the main causes of policy violations in Google Ad Manager. When an ad creative contains requests to domains having malware, then Google considers it as a policy violation. Similarly, if an ad creative directs to a landing page that hosts malvertising, then the publisher may need to face a violation.
  • Ad creative redirecting to a page with illegal content. If an ad creative redirects users to a URL that further results in a page containing legally objectionable content, then Google considers a policy violation by the actual ad creative.
  • Misinterpretation of an ad. an ad may ask users for software download, political donations, or the other financial services. In cases like this, if there’s any misinterpretation within the ad’s content, then Google disables the ad creative for policy violation because it did not provide a transparent motive of the ad.
  • Automated ad clicks and impressions. Google strictly prohibits inflation of clicks and impressions of a billboard . If the ad creative is getting artificial clicks by any means or directing the users to a URL that has an automatic ad clicking, then it’s a policy violation. Also, it’ll be a violation if the ads are placed during a wrong placement that causes accidental clicks by the users.
  • Ad creative redirecting to variable IP addresses. an ad creative directing to Dynamic DNS or IP Mapping may be a policy violation in Google Ad Manager. If the creative is directing the users to a website that changes the IP address frequently and delivers varying content; then Google takes it a violation.
  • Ad creative promoting fraudulent activities. an ad creative encouraging fraudulent attempts to steal users’ personal and sensitive information like usernames, passwords, mastercard numbers; and promoting illegitimate actions will cause a policy violation.
  • Ad creatives redirecting to a landing page with auto-redirects and pop-up ads. Auto-redirects that take a user to a different website unexpectedly and pop-up ads that attempt to lure users to click on them are a kind of malicious activity consistent with Google.

In addition to the ad content, there are a couple of other factors which will cause account closure or suspension like recurring interstitial ads that don’t meet Google’s guidelines, ad creatives that load blank or phonebook when clicked, and so on.

So, how are you able to resolve the policy issues? the problems are often resolved by understanding the online pages, ads, and traffic on the location .

Check Policy Violations on sites and Ad Creatives

Check web pages and sites:

To check the pages and access the policy center, attend Admin > Policy. during this section, select the online policy center, you’ll find:

  • Pages that are found to violate the policies,
  • Information on why the online pages have enforcements, and
  • the way to request Google for reviewing your pages again after addressing the policy violations.
web policy centre

Here, you’ll find Sites with issues (for publishers having multiple domains) and Pages with issues with a standing Must fix “Yes” or “No”. The lists of pages with “Yes” status got to be addressed and resolved as soon as possible. to seek out the precise reason why your page has violated the policies, you’ll click > next to the Last enforcement date.

Check ad creatives:

The next step is to see if a billboard creative has violated the policies. to try to to that, you would like to travel to Delivery > Line items > All line items and click on on the tab Creatives. Google Ad Manager shows three messages to point out the ad creatives’ status:

  • Disabled for policy violation
  • Paused for policy violation, re-scanning
  • Cleared; eligible for serving

Here, you’ll find the ad creatives with status “Inactive (Disabled for policy violation)” or “Inactive (Paused for policy violation, rescanning)”. to pick the individual creatives that have violated the policies, you would like to use filter Policy violation > is > Detected.

violation order

To know the possible reasons why the ad creative has been paused or disabled, you’ll click on it and take the required actions to resolve the problems .

policy violation order

After you remove the policy violation, the status are often checked by applying filter Policy violation > is > Cleared. Once the policy violations are resolved, you’ll re-traffic the ad creative within the item . within the meantime, Google Ad Manager will stop the road item to serve the actual ad creative.

If such ad creatives exist in multiple pages on your website, then policy violations could cause:

  • Suspension of your account without giving any prior notice.
  • Withholding your ad earnings for an indefinite period of time .
  • Deducting a percentage of amount from ad earnings.

Avoiding Policy Violations in Google Ad Manager

Review traffic sources:

Being a publisher, you’re ultimately liable for the traffic on your websites. Google understands that a publisher may go with third-parties to extend the website’s traffic. However, it strictly prohibits artificial traffic that acts as click bots and inflates the important impressions/clicks.

To avoid policy violations thanks to bot or artificial traffic, it’s recommended to strictly analyze your traffic sources in Google Analytics. If you discover any suspicious source which will send invalid traffic to your website, you would like to dam it immediately.

Review ad placements and ad content:

Ensure that you’ve got not set your ad placement during a way that results in accidental clicks on the ads. Your ads won’t be mistaken with the website’s content. Also, confirm that you simply are following the rules described by Google e.g.

  • Your ads shouldn’t be placed under misleading header like “resources” or “helpful links”. Ideally, your ads should be labeled with “Advertisements” or “Sponsored Links”.
  • Your individual ads shouldn’t align with specific images. Users might confuse with the ads and assume that the pictures are associated with the ads.
  • Your ads shouldn’t push the website’s content below the fold and make it difficult to read for the users.
  • Your ad shouldn’t offer compensation or the other compensation for clicking on it. These also are unacceptable ad implementations consistent with the Ad Manager.

Resolving Policy Issues

In the above section, we talked about preventing policy violations. However, what to try to to if an ad creative or site is already violating these policies?

There are some solutions publishers can deploy:

Use Web Policy Center

The Policy center gives detailed information about issues which will restrict ads from appearing on sites, site sections or pages, also because the steps to resolve issues with ad serving and request reviews after the changes are madey.

To access the Policy center, check in to your Ad Manager account, and click on Admin >> Policy.

Here publishers can find Pages with issues and Sites with issues. If the Must Fix status of a page is “Yes”, then the difficulty must be taken care of quickly. Publishers also can find the rationale for policy violations in Google Ad Manager.

Check Ad Creatives

Publishers can always check if any creative is violating their policies. Here’s the way to do that:

  • check in to your Google Ad Manager account.
  • Click on Delivery >> Line Items >> All Line Items
  • Apply filters like Policy Violations to ascertain which creatives are flagged for violating Google’s policies.
policy violation detected

Through this method, publishers can regularly check and block ad creatives that are causing policy violations.

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