How I Made $13,490.50 With Adsense Last November

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Google Adsense is a program is run by Google. The program allows the publishers around the Google network of content sites to offer automatic text, video, images, advertisements to name a few. All of this is directly targetted towards the site content and the audience.

Black Friday: Thanksgiving’s Annual After-Party

It’s almost here–the shopping party that buyers are expecting since last Christmas! because the unofficial opening of the vacation shopping season, the Friday after Thanksgiving or “Black Friday” is hands-down the foremost promoted day of the year. for many years Black Friday has been recognized by retailers because the point they start to show a profit, or move from the red into “the black.” consistent with the National Retail Federation, Black Friday and holiday sales can account for up to 40% of annual retail sales for several business sectors, making it crucial for them to possess valuable deals for shoppers. More recently the annual shopping party has expanded to “Cyber Monday,” when consumers jump online and grab holiday bargains from their computers, tablets and smartphones.

It’s also the day that retailers finally announce their very best deals of the year, offering their hottest savings on toys, electronics, apparel, jewelry, housewares and more. But quite that, it’s the time of year when consumers want to understand about each and each door-buster and early-bird sale, ASAP. They fervently begin the hunt, hoping to seek out deeply discounted Black Friday ads as soon as they’re leaked.

How I Leveraged Black Friday Fever and Made $13,500 in only One Month

Recognizing a profitable opportunity, I created a website that provides people what they want: early intel about Black Friday discounts and hot items.


Meet (TBFA), a website focused solely on publishing leaked Black Friday ads and circulars weeks before they’re printed and distributed within the media. Traffic spikes at TBFA every year just after Halloween, when shoppers start brooding about holiday sales. Visitors flood the location hoping to get an early peek at the ads to plan their Black Friday shopping day. In its third year (last year), TBFA continued to realize strength. It’s a healthy site through the vacations and sits basically idle other months of the year.

The year-over-year growth of TBFA had been extraordinary until this 2012 Black Friday due to a Google penalty. (Yes, i attempted removing bad links, uploaded a disavow list, apologized then resubmitted the location for reconsideration, but I even have a sense Google is adjourning the reconsideration until they know it’s too late for me this year… I submitted the reconsideration request on Oct 19th and followed up again on Oct 31, but still haven’t heard a word from Google.) This year, organic traffic is down 95% thanks to the penalty. It doesn’t help either that Yahoo/Bing decided to globally deindex almost any site that had the words “Black Friday” in its name too.

For the past three years I had consistently tracked a 500 to 1,000% boost in site activity, annually attracting more visitors than projected. Wisely, I had decided to implement the foremost optimized tools and technology to satisfy the growing demand. Last November TBFA easily served 5.9 million pages to 413,458 visitors within the 30-day month. At the peak of our traffic surge, it served approximately 600 concurrent users up to 900 pages per minute. i used to be prepared for the traffic rush. Visitors never saw a rise in average page load times, even when the location was under heavy load, as documented here:

visitors graph

Anyways… having a strong, established site with a growing audience, subsequent challenge was to quickly and efficiently monetize the chance . I implemented Adsense–a free Google product that permits a site like to earn money when visitors click on Google ads. Ads compete in an auction, and Google automatically selects and places those that have the simplest revenue potential for every site. Earnings are determined on a price Per Click (CPC) basis, where the location is paid when a visitor clicks on a display ad. Not all ads earn at an equivalent rate. Payouts vary daily thanks to advertiser budgets, site content, and therefore the actual ads that visitors click.

My Best Performing Ads

Fact: The ad with the foremost impressions had the foremost clicks, earning the foremost revenue.

By far, the 468×60 display ads placed within the middle of the blog posts made the foremost revenue, followed by the 728×90 leaderboards placed at the bottom of every page displaying Black Friday ad scans. i used to be surprised to seek out that a 160×600 skyscraper ad with the simplest Clickthrough rate (CTR) didn’t generate the foremost money. presumably , this was due to daily variances in ad pricing.

google ads graph

Another Success Metric: Ad Request RPM

Revenue per thousand impressions (RPM) projects the estimated earnings a site can accrue for each thousand ad impressions it receives. An RPM doesn’t show what proportion a site has actually earned. Instead, it calculates the approximate value of ad impressions by dividing estimated earnings by the amount of page views, impressions, or queries received (a.k.a. ad requests), then multiplying by 1,000.

Ad request RPM = (Estimated earnings / Number of ad requests) x 1,000

Example: if a site earns an estimated $60 from 15,000 ad requests, the Ad Request RPM would be ($60 / 15,000) x 1,000 or $4.00.

my earnings

My best-performing ad, measured in RPMs, was a Skyscraper along the proper column sidebar, appearing on only a couple of the pages. This ad spot definitely stands out from the remainder , since it had the very best Ad Request (CTR), rock bottom CPC and therefore the highest RPM. With more experimentation, I’ll be ready to cause the utmost ROI for that ad placement.

I Made Even extra money Working With Affiliate Sales

My revenue stream for TBFA wasn’t limited only to Adsense. I also made many money working with affiliate advertisers who gained sales from exposure on my site.

Google Affiliate Network

Whenever a visitor clicked on a suggestion and purchased from a Google-placed affiliate advertiser, I earned performance fees for helping those quality advertisers drive conversions, or sales. This revenue is above and beyond what I earned from Adsense.

PepperJam, LinkShare, Commission Junction, Skimlinks & Amazon Associates

Similar to Adsense, publishers put text links, banner ads and coupons codes on their sites. With PepperJam and Skimlinks and such, I earned a commission with each placement on my site that led to a purchase . Amazon Associates is essentially an equivalent , but works on a lucrative sliding commission scale. The more an advertiser sells and ships as a results of the ad on my site, the upper the commissions I’m paid. Of all the affiliate programs, I made the foremost , by far, from Amazon.

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