Google Adsense Introduces Page-level Ads in WordPress

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An ad unit is one or more Google ads displayed as a result of one piece of the AdSense ad code. You can create, customize and manage ad units on the Ads page in your AdSense account. Ad units give you control over where ads appear, and our native ad units offer lots of flexibility in terms of customization.

What are Page-level Ads?

Page-level Ads are the new format of Adsense advertisements available to the publishers. The feature remains in beta and is out there only to limited Adsense publishers.

new page level ads

Google Adsense hasn’t announced these new Ad formats officially, but it’s started rolling bent publishers and testing them.

Adsense, however, published about upcoming Anchor ads back in 2013, and their advertising platform Google Adwords announced about the new ad formats for advertisers in September 2014.

Latest update: Page-level Ads are now available for all publishers.

With a rapid increase in mobile consumption, it’s become necessary for Adsense to introduce innovative Ads that highly convert on mobile devices. Responsive Ad Units, available to all or any Adsense publishers, are one among the foremost useful solutions available at the present for mobile devices.

Page-level ads are completely built with Mobile in mind and that they definitely look promising to both advertisers and Adsense publishers.

What are the new Page-level ads?

The Page-level ads introduced now allow you to optimize ad income on high-end mobile devices.

They are additional formats that don’t count towards the “3 ads per page limit” like normal ad units. In theory, they ought to assist you to monetize your mobile traffic without changing your current ad setup.

AdSense didn’t just publish the anchor ads, but introduced an entire new section within the menu which separates the new Page-level ads from the widely used content ad units.

You can access the page-level ads through the My ads menu item within the top navigation and below the “Content” section within the left menu.

Does the “BETA” notice tell us that this is often experimental and could be removed later or can we build an extended lasting ad optimization supported these ads already? I don’t have the solution on this yet.

You can see 2 ad types on the page:

  • Anchor/overlay ads
  • Vignette ads

Why add Page-level Ads?

So, you would possibly be thinking why you ought to add page-level ads if responsive ads are already working for you. Here’re few reasons why you would possibly want to implement such ads.

  • Page-Level ads are the new ad formats from Google Adsense introduced to supply you an innovative thanks to monetize your content. it’d assist you to extend your earnings.
  • Page-level ads don’t count towards your three ads per page policy limit of Adsense. This provides you with additional opportunities to extend your earnings from page views on mobile devices.
  • Page-level ads are built with user experience in mind. they’re easily dismissible and limited per user (more thereon in ad types below).
  • The ads are easy to implement, and you simply got to place an equivalent piece of code for ads to be displayed on every page.

Similar to other ad formats, you’ll experiment and see if these ads work better for you and choose if you would like to stay them activated.

With Page-level ads, Adsense has made two differing types of ad formats available to the publishers.

new ad formats

1. Anchor/Overlay Ads – Google Adsense

Anchor ads work by allowing banner ad unit to be anchored to rock bottom of the mobile screen, staying there when your users scroll up or down the page (also mentioned within the AdSense blogpost from 2013).

Anchor ads stick with rock bottom of the user’s mobile screen and may be easily dismissed by the user.

After testing here are few situations that I found where Anchor Ads won’t work,

  • The viewport isn’t between 320 and 420 pixels wide.
  • The device isn’t in portrait mode.
  • the present browser isn’t supported.

2. Vignette Ads – Google Adsense

Vignette Ads cover the complete mobile screen of the users. they’re almost like overlay ads that you simply may need seen in native mobile (ios or Andriod) apps.

Vignette Ads only appear between page loads on your website and may be easily skipped by the user at any time.

These ads don’t appear when a user arrives on your website; rather they’re only displayed when a user is navigating to next page on your website. This ensures that your user doesn’t need to wait to load the ad and besides they will easily skip at any point.

Such behaviour of vignette ads is applied to take care of an honest user experience.

For Vignette ads, here are few situations that the Ad won’t be displayed;

  • The viewport isn’t between 320 and 420 pixels wide.
  • The device isn’t in portrait mode.

As you’ll see, unlike responsive ads, Page-level ads (both Anchors and Vignettes) don’t seem to figure after a screen orientation change.

Issues with Page-level ads

After a couple of days of testing I can say that the mixing is straightforward and income is generated. However, once I first wanted to ascertain the ads in action i assumed that they don’t work.

Only after I scrolled right down to almost the very end of the post the ad actually showed up. If I remember correctly, the beta that I used displayed the ad directly.

Not performing on all mobile devices

Something you simply learn if you dig deep into the manual for the page-level ads is that they don’t work on some browsers. Here are some examples:

  • not running in Firefox or Opera Mini on Android devices
  • only running on iOS 5 and better and in Safari and Chrome
  • Anchor ads not supported on any Windows Phone, Vignette ads only on mobile Internet Explorer and Windows 8

Here are other issues:

  • does only add portrait mode (if you hold your device vertically)
  • does only work on devices between 320 and 420 pixels wide
  • doesn’t work if you’re zoomed into the page

These issues show that the technical implementation of those ads is way from optimal and doubtless the rationale why AdSense needed goodbye for the rollout.

How to make use of Page-level ads?

If you haven’t enabled Page-level ads yet then it’s worth taking a glance at the dedicated AdSense page. i feel it already provides everything you would like to understand about the activation and implementation of the ad code.

In case you’re using WordPress then this is often even easier. within the next version of my Advanced Ads plugin (v. 1.6.9) there’ll be an choice to enable Page-level ads without additional coding.

Before that you simply can use the Header Code placement in Advanced Ads for it:

  • Log in to your AdSense account
  • attend My Ads > Content > Page-level ads and activate the page-level ad types you would like to use on your site
  • Scroll right down to the Add the code for Page-level ads to your pages section and click on on the blue Get code button
  • Copy the code from the text area
  • Log in to your WordPress site
  • attend Advanced Ads > Ads
  • Create a replacement ad
  • Insert “Page-level ads code” as a title
  • Choose the “Plain text and code” ad type
  • Insert the code you bought from AdSense into the ad parameters textfield
  • Publish the ad
  • attend Advanced Ads > Placements
  • Select Header Code placement, a reputation you wish and therefore the ad you only created
  • Save the location

The AdSense code should now be visible in the source code of your page.

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