Best Tips To Get Google Adsense Approval And What Changes In Process

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Google Adsense is a program is run by Google. The program allows the publishers around the Google network of content sites to offer automatic text, video, images, advertisements to name a few. All of this is directly targetted towards the site content and the audience.

Best Tips To Get Google Adsense Approval Fast

Google AdSense, truth be told, can be a pretty tricky beast if you’ve never been approved before. If you already have a website that’s been approved on Google AdSense, it’s pretty simple to get other websites onto your account.

1) High-Quality Content Is Crucial

Number one is what I consider to be one of the most important things to do if you’re trying to get approved with Google AdSense. That is, you need to make sure you have high-quality content on your website.

Some people think this doesn’t matter, but it does, because now Google making sure websites they’re approving aren’t just a bunch of spam content or people who are copying and pasting content from other websites.

They want to make sure to keep them out of their search results in general, so anyone who’s trying to do shortcuts, forget about it. You’re not going to get approved for Google AdSense.

Just make sure that you have high-quality content on your website. You can look at the Google Publisher Policies to help you understand what Google considers to be good.

Google wants good results in their search engine result pages, so if you don’t have high-quality content there’s a good chance you’ll get denied.

They’re not going to monetize your website because they know if they don’t, you’re probably not going to make money and you’re probably going to quit.

2) Create 10-15 Posts

Number two goes back to high-quality content. Before you even apply to Google AdSense, you should have 10-15 high-quality posts on your website to make sure Google knows you’re taking it seriously, and that your website has some articles that can be monetized.

Generally speaking, you want to have 10,000-15,000 words on your website. If you have about 1000-1500 words per article, that’s a pretty good number. This will help you get approved because it shows the voice of your website and helps Google understand the quality of your content, which is very important.

3) Create About and Contact Pages

Number three is something that I think a lot of people miss out on. When you create a website, you have to have an About and Contact page before you apply to Google AdSense.

It’s pretty simple why; when Google is reviewing your website, they want to make sure it’s legitimate, so they want to know who’s behind the site. You can include the different staff involved on the About page as well.

It is also important to have a Contact page so all of your website visitors can reach out to you if they need to.

By having those two pages, you’re going to further validate the fact that you are a legitimate business. That is really important to Google when they’re looking at you from an AdSense perspective.

4) Create a Privacy Policy Page

Number four is to make sure you create a Privacy Policy page. This is a common mishap people have because they’ll say, “I don’t really know what to include in the privacy policy page.”

Honestly, you can look on Google and find a ton of different generators. The most important thing to know is that Google requires specific verbiage to be in your privacy policy.

This link explains everything that Google AdSense has to say about the privacy policy, including the verbiage they want you to include in yours. It is actually very easy; you just have to copy and paste it.

5) Confirm Website Content Isn’t on the Restricted List

Number five is one that I think some people probably don’t really think about before they create a website. That is, you need to make sure your content isn’t on the restricted list.

Yes, Google AdSense does have a restricted list. If you have a website and your content is restricted, then goodbye to AdSense. That’s just the reality of the situation.

There are a lot of different rules, so here is a link telling you exactly what the publisher restrictions are.

Generally speaking, you can’t have anything sexual, and you can’t have shocking, like killing, terrorism, explosives, guns, tobacco, recreational drugs, the sale of alcohol, online gambling, prescription drugs, and unapproved pharmaceuticals or supplements.

The unapproved pharmaceuticals or supplements is something that I think was added pretty recently. If you have a health-based website and it includes different supplements that maybe aren’t proven or could be kind of sketchy, Google AdSense might deny you for that.

6) Don’t Use Images with Copyright 

Do not use copyrighted images. I can’t stress this enough. If you have taken an image directly from Google and put it on your website, never do that again.

There are usage rights that protect photographers who work hard to put up those images. They need to be compensated for their work.

If you just go into Google and grab an image and put it up, there’s a good chance Google AdSense will come there, see what you’ve done, and say, “No, we’re not going to approve you because these aren’t even your images.”

It’s not a legitimate way of doing things, so make sure you don’t do that.

If you’re sitting there saying, “Well, I don’t have a ton of money for images,” or “I don’t really know where to get images,” I personally use two different sources. The first is completely free and it is called pixabay.com.

The second does cost money but has a lot of different images that you can get at a pretty reasonable price if you do a monthly plan. It is shutterstock.com. If you’re interested in that, you can go ahead and click on that link and go directly there to see what they have.

7) Know That (Sometimes) Website Age Matters

This doesn’t apply everywhere, but I had to include it here; sometimes your website age will matter.

This isn’t as big of a deal in the U.S. and many other countries, but Google has specifically made a call out to those who are in China and India saying that you have to have your websites for at least six months before you apply to Google AdSense.

I believe they’ve done this because there were a lot of fraud websites that were created and pushed into the ecosystem of their Google search results.

They didn’t like how people were trying to play the system. I don’t know all the specifics, but I know that they’ve made mention of those two countries.

So if you’re in one of those two countries, then wait six months. If you’re not, that’s probably not the issue if you’re getting denied, so you don’t really have to worry about it.

8) Make Sure Your Website Isn’t Banned

Make sure your website isn’t banned. For those who have created a website from scratch and bought the domain fresh, you don’t have to worry about this (unless you were already told you were banned from Google AdSense).

But if that’s not the case, and you have purchased a website or domain name, then there’s an off-chance that your website has been previously banned from Google AdSense. It’s something definitely worth looking into.

Again, there is a website called banneddcheck.com where you can check to see if you’ve been banned by Google. Usually, most websites aren’t, but it’s worth checking.

9) Make The Website Look Decent 

Number nine is to make your website look decent. This doesn’t mean you have to go buy premium themes, but you want to make sure your website looks good.

Make sure your website has all the bells and whistles so when someone visits, it doesn’t look like a bunch of old-school, 90’s, jumbled HTML, thrown together to where it’s hard to navigate.

As long as you’re using something like a WordPress default theme, or have a theme that you’ve purchased somewhere, you’re going to be in good shape. If you’re interested in this, you can watch my tutorial on my recommended themes.

Just make sure you have something that looks decent. It can be very minimal. You don’t need to have a lot of images as long as it’s organized and looks like a website should.

Also, try to stay away from custom coding unless you really know what you’re doing.

10) Have Clear Website Navigation

Make sure you have clear website navigation. For most people, this is an afterthought. They’ll probably say, “Of course I have a clear navigation.”

But sometimes websites don’t, or whatever they’re using isn’t very clear. That’s a problem because it doesn’t give validity to the website itself. Make sure the main navigation for your website is easily found and easily accessible.

What Changes In Google AdSense’s Approval Process

There was a time when you could just set up a website and apply for Google AdSense without much concern that your website would be rejected. A Google staff member may have reviewed your application and website just to confirm that it was not a fraudulent or spammy site. Many low-quality websites were able to secure Google AdSense placement as a monetization strategy.

This changed in 2019 when Google made it more difficult to secure an AdSense account. The highly automated process would review each website page associated with the new Google AdSense account to determine if it was up to Google’s standards. It evaluated whether the content was new, valuable, and of quality versus duplicated content that has been plagiarized from other sites. The problem is that it can tag content as plagiarized, even when it is original content.

This can make it extremely difficult to get approved to have a Google AdSense account, especially if this site is the first one that you apply to the AdSense program. If you search online for articles and forum posts about the Google AdSense approval process, you can find hundreds of people describing their own challenges with getting approved for the program.

Here we describe some of the changes and challenges that people commonly face applying for approval through the Google AdSense monetization program. Hopefully, by compiling all of these common issues in one place, you can avoid many of these challenges before you apply to the program for the first time.

Can’t Transfer Google AdSense Account During Sale

Some websites that secured participation in the Google AdSense program prior to these changes continue to be allowed to participate in the program, even if their website would not pass the stricter application standards in place today. As long as the original website owner or AdSense account continues to be used, the program can continue to be in place.

However, this can be a challenge if the website is sold to a new owner or if you need to transfer the website to a new Google AdSense account. The website will need to go through the same process as if it was never affiliated with the Google AdSense program. Even if it had Google AdSense functioning on the website yesterday, its application to a new Google account could invalidate its status.

For anyone thinking of buying an established website that is on the Google AdSense program-buyer beware. A site could be sold on a website auction or sales site such as Flippa when the original website owner no longer needs it. For buyers of websites on this platform that want to monetize or continue to earn money through Google AdSense, it is possible that the older website will not get reapproved for the program. Especially, if an older site does not meet current standards.

Buyers should be wary of purchasing websites that are only monetized this way. It is entirely possible to purchase a website that earned some money from Google AdSense and then not be able to get it back onto the program.

Automated Process

The new Google AdSense application process is entirely automated. There is not a Google employee that can tell you why your website failed to meet the standards. This can be incredibly frustrating, as it can sometimes be a guessing game as to why your website does not comply. While it will give you some generalized feedback on why the automated system failed your website, it is not precise enough to give you the information that you need to fix it.

Duplication Errors

Many website owners receive a warning from Google AdSense and its automated website checker that the content on their website is scraped content, low-quality or full of duplicated text. This could come as a surprise to website owners who feel that all of the content on their site is 100% original. Unfortunately, this is one of those errors that simply does not provide enough information.

For instance, imagine that you purchase an existing website with Google AdSense ads running on it. You apply for Google AdSense to switch it from the original owner’s account to your own. It is your first Google AdSense site. You apply for inclusion in the program only to receive a notice that there is duplicated content on your website. Now, you could be facing a loss.

Since you did not write the content, you are not sure what is original content and what is not. After reviewing the content yourself, you make an educated guess that Google AdSense is catching the posts that only have videos made from YouTube creators must be the culprit.

You decide to invest hundreds of dollars into having these posts replaced with 100% original content. Only, after you finish updating the content, Google AdSense still rejects your website for having too much duplicated content. Frustrated and confused makes it difficult to understand why the content is registered as duplicated.

However, after many months, you discover that it was never the content at all. Rather, the WordPress theme that you used is getting picked up by the Google AdSense test incorrectly. Excerpts of posts from the main page are being counted as duplicated content from the original post. In essence, your content is duplicating itself in the eyes of Google AdSense.

Success! Once you choose a different theme for your WordPress site, you immediately gain access to the Google AdSense program. None of the content was actually plagiarized and you did not need to hire anyone to fix the content.

Copyscape, Siteliner, and Google Search Console

Fortunately, there are free tools that can give you an idea of what is really going with your website so that you do not waste hundreds of hours trying to blindly figure out how to pass the Google AdSense test. This includes Copyscape, Siteliner, and Google Search Console.

First, Copyscape is a free to use tool that can show any plagiarism on your website. This could be simple phrases that are copied from other website pages. This can be actual plagiarism or accidental plagiarism. Regardless, you will have the information that you need to fix it.

Siteliner is another tool that you can use once a month up to 250 pages for free. If your website is significantly larger than this, there are premium options available or you can pay to search your entire site. This premium option offers a comprehensive tool that shows duplicated content, even if it is not plagiarized. You can see if it is a problem with the excerpts, with tags, or categories and provide this information to a website developer to fix a solution. It also showcases a whole host of other problems that need to be addressed on your website.

Google Search Console is another free service that you can identify any search engine errors on your website. These are things that can keep your site from showing up in search results on Google. Even if the service finds issues unrelated to Google AdSense, it is probably worth it to fix it to improve your general search ranking.

Can Reapply Without Restrictions

Don’t panic! The good news is you can reapply as many times as is necessary to figure out what is really going on with Google AdSense relative to your site. Since the process is automated, you can make an educated guess to fix the problem and simply reapply to see if it works. You do not need to work with a specific Google employee who could get frustrated at your multiple attempts to pass the gates of Google AdSense. If you’ve made changes to your website for Google access, go ahead and reapply.

Hire a Website Developer

Instead of staying up all night, gather enough information about the problem and hire a website developer to create a solution for you. They will need to know what Google AdSense reported about your website to figure out an effective solution. Many people simply do not have the website development background required to quickly and effectively find the correct solution. Working with a website developer will cost you money, but it may save you tremendously when it comes to time.

Google AdSense Remains Top Option

Despite the hassle with the new Google AdSense approval process, the program remains one of the top ways to monetize your site. While there are other options for monetization through other programs and search engines like Bing Ads, few can get the views and pennies that Google AdSense can. There are programs for websites with huge amounts of traffic, such as MediaVine. These programs may actually pay better. However, you need to sustain a regular visitor count of more than 30,000 each month to even be considered for these programs. Many websites simply do not receive that much traffic.

To summarize, Google AdSense is an effective tool to monetize most websites online. If you get your website approved for the program, then expect small and regular earnings. While most websites are not able to earn tens of thousands of dollars through Google, it is one way to add a monetization strategy to websites that serve other purposes, such as providing information to the general public.

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