AdSense Success Story – $100K Revenue From Adsense

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Google Adsense is a program is run by Google. The program allows the publishers around the Google network of content sites to offer automatic text, video, images, advertisements to name a few. All of this is directly targetted towards the site content and the audience.

The numbers you will see below, are related to one of my websites:

Calorie Secrets is a nutrition/healthy living blog launched in 2012 and until now (2017), it has generated more than $100K in AdSense revenue.

What you see below are screenshots from my AdSense account. They are shown in different parts since over time AdSense has changed some of the reports (to get the full lifetime revenue, I had to run a couple of different reports).

revenue of adsense

How to make real money with AdSense?

Let’s see how you can replicate my steps and achieve the same amount of money from AdSense.

Step 1: You need a website with a LOT of traffic

I know that for some people this is not good news but that’s the truth.

In order to make real money with AdSense you need a website with a LOT of traffic and not just any traffic but organic or targeted traffic.

The good news is that getting high levels of traffic is not as difficult as it sounds.

Those that purchased The Complete SEO Guide, have read how Calorie Secrets’ traffic increased to 500K organic visits per month in a couple of years.

It’s not easy but with the correct SEO approach, everything is possible, even in the most competitive niches.

Step 2: Your website and Ads need to be optimized for mobile

Go to Google analytics and check what is the percentage of your visits from mobile devices.

Hint: You can find this report by clicking AUDIENCE -> MOBILE -> OVERVIEW.

Most probably you will see something like the screenshot below where almost 45% of visits are coming from mobile devices (this percentage excludes visits to Accelerated Mobile Pages – AMP).

Together with AMP, the percentage from mobile goes to 65%.

This means 2 things:
First, you need to have a mobile friendly website.

Second, you need to optimize your AdSense ads for mobile.

For the first part, you need to ensure that your website looks good on mobile devices and it considers to be mobile friendly by Google.

Your starting point is the Google mobile friendly test. Depending on the recommendations given by the tool, you can take corrective actions.

Step 3: Your website needs to load fast

There is a direct relationship between your AdSense earnings and site speed. The faster your website is, the more you can earn from AdSense.

This is a fact for the desktop version of your website but more importantly for mobile.

As stated by a recent DoubleClick study, mobile sites that load in less than 5 seconds, can earn twice in ad revenue compared to websites that take 19 seconds to load.
In order to take advantage of all the ad types explained above, you need to have a fast loading website.

Solving the speed issue is a difficult task especially if you don’t feel comfortable with making technical changes to your website.

Nevertheless, every effort you make to improve the speed of your website, it will have a positive impact on your earnings and SEO.

Some pointers to consider related to page speed:

  • Go to the Google Page Speed Tool and get a report for your website. This will give you a very good idea on your current page speed score and what you need to do to improve it.
  • Evaluate the performance of your server (with the help of the hosting provider) and get more resources if needed.
  • Optimize your images before uploading
  • Minimize the use of images within your content (especially for mobile)
  • Reduce the number of active plugins
  • Upgrade WordPress and plugins to the latest versions
  • Use compression and caching (I use wp super cache)
  • Consider using a minify plugin (I use autoptimize)
  • If you have a lot of media elements (images, videos), consider using a Content Delivery Network (CDN)
  • Add AMP support. This will improve your page load time on mobile since pages are cached by Google.
  • Use asynchronous ad code when generating your AdSense Units

Step 4: You need to experiment with different Ad Placements

To maximize your AdSense earnings, it is necessary to keep experimenting and testing different ad placements until you find what combination works best for your website and audience.

What worked better for me or other people, may not be the best solution for you.

Noticed that I used the word combination of ad units and I will explain below why when testing it is necessary to look for the best combination of ads to use and not just concentrate on the performance of an ad unit alone.

Bigger ads units can attract more ad clicks but not necessarily more earnings per click.

The ad units that are higher in your content (above the fold) can generate more earnings per click, even though the ads are smaller in size.

For example, you can place a 300×600 ad unit in the sidebar but the earnings per click can be less than the 300×250 that you have below your posts or within your content.

Don’t forget that when a visitor clicks on an ad, it leaves your website and visits the website of the advertiser.

This means that they have left your website without having an opportunity to view the ads that can potentially generate more revenue for you.

Step 5: Keep Testing New AdSense Features

As mentioned above, every couple of months the AdSense team is releasing new features that are based on studies, different metrics and feedback they receive from users.

Their main goal is to help publishers make more money from AdSense and from my experience most of the times, new features can actually help you increase your AdSense income.

To take advantages of new features, login to AdSense and click the Optimization option from the left menu.

Under Optimization click on the Opportunities tab.
Evaluate the different products available for your account and don’t be afraid to test them out but don’t do it blindly.

Always when testing a new feature make sure to look at your AdSense Performance Reports and evaluate whether a new feature has contributed in increasing your overall earnings.

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