A Success Story From India

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Google Adsense is a program is run by Google. The program allows the publishers around the Google network of content sites to offer automatic text, video, images, advertisements to name a few. All of this is directly targeted towards the site content and the audience.

When the Internet first boomed in India, many people proceeded with caution — adoption was fairly slow compared to the U.S. But a few adventurous spirits jumped right in and have stuck with it for the long haul.

Among them is Backbench Mathew, who left a career in journalism to start his own website, dance with shadows.com.

This site offers readers the latest headline news and feature stories on various topics. Backbench started this site as a hobby, and perhaps as an extension of his profession.

Very soon after launching, he discovered Google and the AdSense program through various web development forums on the Internet. And the rest is history, he says.

“After exploring every bit of this Google product, with a few trial and errors along the way, I’ve discovered on my own the best ad formats and colors that suit my webpages,” he reports. Having tried almost every AdSense format and feature as they were offered, he settled for a vertical wide skyscraper (160X600) on the left sidebar and a horizontal link unit (728X15) along the top of his pages.


“Now, with the help of AdSense Support, I am currently using a medium rectangle (300X250) ad format too, and have integrated it into my content in some sections to capitalize on potential video ads,” Backbench continues.

“I’ve tried other online ad distribution networks, and formats like flash ads and banner ads, but I was not very satisfied.

While some were experiments, others didn’t cater to the Indian market, and a few others were plain irritating.

“Today, Backbench is a happy publisher, with most of his revenue coming from Google AdSense. And he says he loves to recommend AdSense to all who will listen!

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